Herb Affair
herbaffair.comHerb Affair receives an EcomScout Rating of S (64/100), ranking #10,799 out of 1,125,961 Shopify stores we track. This Herbal Supplements Health & Wellness store attracts 287.4K visits per year with estimated revenue of $21.3K - $42.5K/mo. It offers 73 products at an average price of $36.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 27%, social 18%, organic 11%, direct 10%.
Product pricing: Average price of $36 (range: $16 – $74). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $3.7K/mo in paid search ($44.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 639 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (92%), CA (8%).
Best-selling product: Original CAPSULE-IT™ Capsule Filling Machine ($39.95). Other top sellers include Organic Turmeric + Black Pepper Powder (10.58 oz), Magnesium Glycinate Powder (7.05 oz), Organic Ceylon Cinnamon Powder (10.58 oz).
Herbal Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Herbal Supplements market generates $1M/month across 306 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Herbal Supplements stores earn $39K+/month
- •This store outperforms 94% of Herbal Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Herbal Supplements
Best Selling Products
#1Original CAPSULE-IT™ Capsule Filling Machine
$39.95
#2Organic Turmeric + Black Pepper Powder (10.58 oz)
$29.95
#3Magnesium Glycinate Powder (7.05 oz)
$29.95
#4Organic Ceylon Cinnamon Powder (10.58 oz)
$29.95
#5Organic Beet Root Powder (10.58 oz)
$29.95
#6Organic Cordyceps Mushroom Powder (7.05 oz)
$47.95
#7Organic Lion's Mane Mushroom Powder (7.05 oz)
$47.95
#8Organic Moringa Leaf Powder (10.58 oz)
$29.95
#9Separated Empty Gelatin Capsules "Size 00" (1000 ct)
$23.95
#10Original CAPSULE-IT™ Starter Kit
$73.90
Range: $16 - $74
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$45K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| capsule | 38K | $0.33 | $176 |
| capsulesEasy | 4K | $1.15 | $567 |
| empty capsulesEasy | 1K | $0.56 | $209 |
| pill capsules | 1K | - | - |
| capsule size chartEasy | 1K | - | - |
Trustpilot Rating
639 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Herb Affair
Is Herb Affair a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Herb Affair is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Herb Affair safe to buy from? Is it a scam?
Herb Affair has a Trustpilot rating of 4.8/5 based on 639 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).
What is Herb Affair's EcomScout rating and what does it mean?
Herb Affair has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Herb Affair generate?
Herb Affair receives approximately 287.4K visits per year with estimated monthly revenue of $21.3K - $42.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Herb Affair use?
We detected 14 Shopify apps on Herb Affair, including Zipify Pages, OneClick Upsell, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Herbal Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Herb Affair. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Herbal Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.