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HERMAN&CO homepage screenshot
41/100
EcomScout

HERMAN&CO receives an EcomScout Rating of B+ (41/100), ranking #23,347 out of 210,062 Shopify stores we track. This Clothing Fashion & Apparel store attracts 46.7K visits per year with estimated revenue of $2.3K - $5.0K/mo. It offers 193 products at an average price of $29.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.3K - $5.0K/mo
Est. Traffic/mo
3.9K
Products
193
Top Market
US (46%)
Top Channel
N/A
Trustpilot
3.6/5 (66)

Store Intelligence Summary

Product pricing: Average price of $29 (range: $24 – $45). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.6/5 based on 66 reviews. Good standing with customers.

Top markets: US (46%), GB (33%), PK (21%).

Best-selling product: DISTRESSED TEXTURE STRAIGHT LEG JEANS - BLACK ($33.64). Other top sellers include DISTRESSED TEXTURE STRAIGHT LEG JEANS - LIGHT BLUE, PRINTED STRAIGHT LEG JEANS - LIGHT GREEN, HIGH WAISTED FLARE JEANS - WHITE.

How is the EcomScout Rating calculated? The B+ grade (41/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.4M/mo
Total Stores
752
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

35%
47%
13%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing market generates $1M/month across 752 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing stores earn $24K+/month
  • This store outperforms 92% of Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
39.8%
Pages/Visit
1.5
Avg. Time on Site
4s
Avg. Product Price
$29

Range: $24 - $45

Rating Breakdown

Business Quality80/100
Trustpilot65/100
Traffic Growth55/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.6

66 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
46.1%
🇬🇧United Kingdom
32.6%
🇵🇰Pakistan
21.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About HERMAN&CO

Is HERMAN&CO a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, HERMAN&CO is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is HERMAN&CO safe to buy from? Is it a scam?

HERMAN&CO has a Trustpilot rating of 3.6/5 based on 66 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (41/100).

What is HERMAN&CO's EcomScout rating and what does it mean?

HERMAN&CO has an EcomScout rating of B+ (41/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does HERMAN&CO generate?

HERMAN&CO receives approximately 46.7K visits per year with estimated monthly revenue of $2.3K - $5.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does HERMAN&CO use?

We detected 5 Shopify apps on HERMAN&CO, including Shop, Stamped.io Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against HERMAN&CO. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

HERMAN&CO Shopify store analysis • ClothingFashion & Apparel • Unlikely Dropshipper • Rating: B+

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