Herschel Supply Co.
herschel.comHerschel Supply Co. receives an EcomScout Rating of S (70/100), ranking #1,529 out of 481,856 Shopify stores we track. This Accessories Retail store attracts 5.9M visits per year with estimated revenue of $558.6K - $1.3M/mo. It offers 334 products at an average price of $76.
Store descriptionHerschel Supply Co. USA
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 37%, SearchPaid 27%, Direct 14%, DisplayAds 6%.
Product pricing: Average price of $76 (range: $20 – $310). Mid-range pricing strategy.
Ad spend: Estimated $28.9K/mo in paid search ($346.6K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 2.4/5 based on 13 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (79%), VN (2%), CA (2%).
Best-selling product: Minecraft Herschel Heritage™ Youth Backpack ($65.00). Other top sellers include Minecraft Pop Quiz Lunch Box Little Herschel, Minecraft Settlement Pencil Case Little Herschel, Minecraft Sylas Kids Cap.
Accessories Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Accessories market generates $17M/month across 10,083 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •88% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Accessories stores earn $11K+/month
- •This store outperforms 86% of Accessories competitors
- •Belts shows highest opportunity with $2,360 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •135 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Accessories
Best Selling Products
#1Minecraft Herschel Heritage™ Youth Backpack
$65.00
#2Minecraft Pop Quiz Lunch Box Little Herschel
$45.00
#3Minecraft Settlement Pencil Case Little Herschel
$30.00
#4Minecraft Sylas Kids Cap
$35.00
#5Kaslo Daypack Tech
$140.00
#6Minecraft Herschel Classic™ XL Backpack
$80.00
#7Heritage Backpack Kids
$30.99
#8Minecraft Herschel Heritage™ Kids Backpack
$55.00
#9Heritage Backpack Youth
$55.00
#10Herschel Heritage™ Kids Backpack
$45.00
Range: $20 - $310
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$29K
Google Ads estimate
Yearly Ad Budget
$347K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| herschelEasy | 68K | $0.33 | $13.7K |
| backpacks | 60K | $0.86 | $227.0K |
| herschel backpackEasy | 23K | $0.31 | $5.6K |
| hershel | 12K | $0.54 | - |
| herschel backpacksEasy | 9K | $0.40 | $11.9K |
Trustpilot Rating
13 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Klaviyo Reviews
Consentmo GDPR Compliance
Checkout Buddy
Quake AI Chadbot: Fastest Ever0E-commerce Platform
ShopifyVideo
Sales Channels
Customer Support
Payment
Shopify PaymentsReviews
Similar Stores
View all →Trending Accessories Products
Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.
Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt
Frequently Asked Questions About Herschel Supply Co.
Is Herschel Supply Co. a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Herschel Supply Co. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Herschel Supply Co. safe to buy from? Is it a scam?
Herschel Supply Co. has a Trustpilot rating of 2.4/5 based on 13 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (70/100).
What is Herschel Supply Co.'s EcomScout rating and what does it mean?
Herschel Supply Co. has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Herschel Supply Co. generate?
Herschel Supply Co. receives approximately 5.9M visits per year with estimated monthly revenue of $558.6K - $1.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Herschel Supply Co. use?
We detected 4 Shopify apps on Herschel Supply Co., including Klaviyo Reviews, Consentmo GDPR Compliance, Checkout Buddy and more. The store uses the "Herschel - Minecraft Launch" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Accessories store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Herschel Supply Co.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.