hestiacosmetics.com
hestiacosmetics.comhestiacosmetics.com receives an EcomScout Rating of B+ (39/100), ranking #46,680 out of 483,013 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 334.7K visits per year with estimated revenue of $21.0K - $52.5K/mo. It offers 13 products at an average price of $30.
Store descriptionHestia is the temple of minimal beauty. One color-changing foundation stick that adapts to your skin tone in 60 seconds, no shade matching, no demarcation, no orange. Built for women who came back to makeup looking for the essential. Free shipping in the US. 60-day guarantee.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Direct 34%, SocialOrganic 33%, DisplayAds 14%, Referrals 11%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of $30 (range: $20 – $40). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1.2K/mo in paid search ($14.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (95%), NZ (5%).
Best-selling product: Hestia Color-Changing Foundation Stick ($39.95). Other top sellers include Calcium Multi-Balm, SPF50+ Airy Hydrating Sunscreen Stick, Serum Boosted Skin Tint Balm.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Top Apps in Makeup
Best Selling Products
Range: $20 - $40
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$15K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| hestia | 81K | $0.28 | $2 |
| color changing foundationEasy | 840 | - | - |
| stick foundationEasy | 540 | $1.08 | $136 |
| thrive cosmetic | 220 | - | - |
| brush for bronzerEasy | 90 | - | - |
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
GOAFFPRO ‑ Affiliate Marketing
ParcelWILL Order Tracking
Advanced Predictive Search
Klaviyo Reviews
Gallerify ‑ Shop the look0E-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsEmail Marketing
Analytics
Google AnalyticsCDN
Similar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz
Frequently Asked Questions About hestiacosmetics.com
Is hestiacosmetics.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, hestiacosmetics.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is hestiacosmetics.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for hestiacosmetics.com. However, our EcomScout rating is B+ (39/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is hestiacosmetics.com's EcomScout rating and what does it mean?
hestiacosmetics.com has an EcomScout rating of B+ (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does hestiacosmetics.com generate?
hestiacosmetics.com receives approximately 334.7K visits per year with estimated monthly revenue of $21.0K - $52.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does hestiacosmetics.com use?
We detected 5 Shopify apps on hestiacosmetics.com, including GOAFFPRO ‑ Affiliate Marketing, ParcelWILL Order Tracking, Advanced Predictive Search and more. The store uses the "Refonte Hestia" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against hestiacosmetics.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.