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70/100
EcomScout

Hickap receives an EcomScout Rating of S (70/100), ranking #4,320 out of 1,125,961 Shopify stores we track. This Makeup and Skincare Beauty & Personal Care store attracts 485.6K visits per year with estimated revenue of $20.2K - $39.4K/mo. It offers 199 products at an average price of SEK 293.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$20.2K - $39.4K/mo
Est. Traffic/mo
40.5K
Products
199
Top Market
SE (87%)
Top Channel
organic (42%)
Trustpilot
4.6/5 (303)

Store Intelligence Summary

Traffic breakdown: organic 42%, paid 21%, social 16%, referral 5%.

Product pricing: Average price of SEK 293 (range: SEK 45 – SEK 849) — ≈ $28 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.6/5 based on 303 reviews. Excellent reputation — customers rate this store highly.

Top markets: SE (87%), US (10%), GB (2%).

Best-selling product: Preppy Prime Setting Spray - Matte Finish (SEK 189). Other top sellers include Bronze & Contour Stick - Golden Truffle, Classic Complete Set, Unfold Makeup Bag - Blue.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup and Skincare Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$595K/mo
Total Stores
106
Avg Revenue
$6K/mo
Top 10% Threshold
$137K/mo

Competition Breakdown

25%
34%
22%
7%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup and Skincare market generates $1M/month across 106 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Makeup and Skincare stores earn $137K+/month
  • This store outperforms 96% of Makeup and Skincare competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
27.0%
Pages/Visit
9.1
Avg. Time on Site
3m 7s
Avg. Product Price
SEK 293

≈ $28 USD

Range: SEK 45 - SEK 849

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Marketing Efficiency7/100

Traffic Sources

organic42.2%
paid21.2%
social16.0%
referral4.6%
direct0.0%

Trustpilot Rating

4.6

303 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
87.5%
🇺🇸United States
9.7%
🇬🇧United Kingdom
1.7%
🇳🇱Netherlands
1.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
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Frequently Asked Questions About Hickap

Is Hickap a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Hickap is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Hickap safe to buy from? Is it a scam?

Hickap has a Trustpilot rating of 4.6/5 based on 303 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (70/100).

What is Hickap's EcomScout rating and what does it mean?

Hickap has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Hickap generate?

Hickap receives approximately 485.6K visits per year with estimated monthly revenue of $20.2K - $39.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Hickap use?

We detected 9 Shopify apps on Hickap, including Shop, Loox Photo Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup and Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Hickap. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup and Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Hickap Shopify store analysis • Makeup and SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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