HINOMI INC
hinomi.coHINOMI INC receives an EcomScout Rating of S (77/100), ranking #272 out of 452,439 Shopify stores we track. This Home Decor Home & Garden store attracts 1.7M visits per year with estimated revenue of $849.8K - $1.9M/mo. It offers 17 products at an average price of $377.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 18%, referral 3%.
Product pricing: Average price of $377 (range: $1 – $799). Positioned in the premium segment.
Ad spend: Estimated $16.3K/mo in paid search ($195.8K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.2/5 based on 114 reviews. Good standing with customers.
Top markets: US (28%), SG (19%), DE (7%).
Best-selling product: Hinomi X2 Pro Ergonomic Office Chair - Successor to X1 ($799). Other top sellers include Hinomi H2 Pro Ergonomic Office Chair (Upgraded H1 Pro) | Mesh & Footrest, Hinomi Zee V2 Ergonomic Kids Study Desk Chair, Footrest for Hinomi H2 Pro Ergonomic Chair.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $10M/month across 3,865 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •73% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $34K+/month
- •This store outperforms 92% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •167 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1Hinomi X2 Pro Ergonomic Office Chair - Successor to X1
$799
#2Hinomi H2 Pro Ergonomic Office Chair (Upgraded H1 Pro) | Mesh & Footrest
$759
#3Hinomi Q2 Ergonomic Office Chair with Free Footrest
$369
#4Hinomi Zee V2 Ergonomic Kids Study Desk Chair
$449
#5Footrest for Hinomi H2 Pro Ergonomic Chair
#6Removable Cushion Seat Cover for Hinomi Ergonomic Chair
$59
#7Silent Chair Casters | Replacement Wheels
$59.9
#8Hinomi Footrest for Hinomi H2 Pro Ergonomic Chair
$59
#9Hinomi Neat Ergonomic Office Chair
$299
#10Hinomi D3 Ergonomic Office Chair
$599
Range: $1 - $799
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$16K
Google Ads estimate
Yearly Ad Budget
$196K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| gaming chair | 197K | $0.60 | $8.1K |
| office chair | 130K | $1.50 | $1.9K |
| office chairs | 57K | $1.22 | $4.8K |
| ergonomic chairEasy | 51K | $2.63 | $6.0K |
| best gaming chair | 39K | $0.87 | $2.7K |
Trustpilot Rating
114 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PageFly Landing Page Builder
Loox Photo Reviews
Vitals
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View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue
Frequently Asked Questions About HINOMI INC
Is HINOMI INC a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, HINOMI INC is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is HINOMI INC safe to buy from? Is it a scam?
HINOMI INC has a Trustpilot rating of 4.2/5 based on 114 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (77/100).
What is HINOMI INC's EcomScout rating and what does it mean?
HINOMI INC has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does HINOMI INC generate?
HINOMI INC receives approximately 1.7M visits per year with estimated monthly revenue of $849.8K - $1.9M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does HINOMI INC use?
We detected 16 Shopify apps on HINOMI INC, including Shop, UpPromote Affiliate Marketing, Bundle Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against HINOMI INC. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.