hmgdirect.com.au
hmgdirect.com.auhmgdirect.com.au receives an EcomScout Rating of B (33/100), ranking #32,330 out of 145,692 Shopify stores we track. This Medical Devices Healthcare store attracts 97.6K visits per year with estimated revenue of $10.7K - $23.8K/mo. It offers 2.5K+ products at an average price of $74.
Store descriptionHMGDirect is a provider of health, fitness, medical and sports related products. We supply Exercise Physiologists, Universities and Colleges, Gymnasiums, Personal Trainers, Dietitians, Corporate Health Providers and other Health Professionals.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $74 (range: $20 – $155). Mid-range pricing strategy.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: AU (100%).
Best-selling product: Slim Guide Calipers (Authentic Made in USA) ($$50.00). Other top sellers include Lactate Pro 2 Test Strips Box of 25 (Pre Order), Harpenden Skinfold Calipers, CardioChek Lipid Panel Test Strips (Pack of 15).
Medical Devices Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Medical Devices market generates $1M/month across 489 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •84% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Medical Devices stores earn $21K+/month
- •This store outperforms 91% of Medical Devices competitors
- •Blood Pressure Monitors shows highest opportunity with $2,733 median revenue and low competition
- •High average order value ($183) suggests premium positioning works well
Top Apps in Medical Devices
Best Selling Products
#1Zamst A2DX Strong Ankle Brace (Free Delivery)
$104.50
#2Slim Guide Calipers (Authentic Made in USA)
$50.00
#3Lactate Pro 2 Test Strips Box of 25 (Pre Order)
$135.00
#4Harpenden Skinfold Calipers
$550.00
#5CardioChek Lipid Panel Test Strips (Pack of 15)
$215.00
#6Cardiochek 40ul Collection Tubes (Pack of 16)
$10.50
#7Lactate Scout Testing Strips (Pack of 25)
$130.00
#8UniStik 3 Extra Safety Lancets (Box of 100)
$39.00
#910,000 Steps 3D USB Activity Tracker (With Rechargeable Battery)
$25.00
#10CardioChek Screening Panel Test Strips (Pack of 15)
$165.00
Range: $20 - $155
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
E-commerce Platform
ShopifyAnalytics
Google Analytics
Google Tag Manager
HotjarAdvertising
Store Design
Reviews
Upsell
Similar Stores
View all →Frequently Asked Questions About hmgdirect.com.au
Is hmgdirect.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, hmgdirect.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is hmgdirect.com.au safe to buy from? Is it a scam?
We don't have Trustpilot review data for hmgdirect.com.au. However, our EcomScout rating is B (33/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is hmgdirect.com.au's EcomScout rating and what does it mean?
hmgdirect.com.au has an EcomScout rating of B (33/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does hmgdirect.com.au generate?
hmgdirect.com.au receives approximately 97.6K visits per year with estimated monthly revenue of $10.7K - $23.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does hmgdirect.com.au use?
App detection data for hmgdirect.com.au is being updated. The store uses the "GST Custom Text" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Medical Devices store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against hmgdirect.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Medical Devices store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.