Back to Stores
Hobbii homepage screenshot

Hobbii

hobbii.ca
60/100
EcomScout

Hobbii receives an EcomScout Rating of S (60/100), ranking #9,635 out of 804,885 Shopify stores we track. This Baby Products Baby & Kids store attracts 654.7K visits per year with estimated revenue of $9.2K - $21.4K/mo. It offers 2.5K+ products at an average price of CA$17.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.2K - $21.4K/mo
Est. Traffic/mo
54.6K
Products
2.5K+
Top Market
CA (95%)
Top Channel
social (29%)
Trustpilot
4.7/5 (35,865)

Store Intelligence Summary

Traffic breakdown: social 29%, paid 22%, direct 17%, organic 14%.

Product pricing: Average price of CA$17 (range: CA$7 – CA$57) — ≈ $12 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $34/mo in paid search ($408/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 35,865 reviews. Excellent reputation — customers rate this store highly.

Top markets: CA (95%), US (5%).

Best-selling product: Twister Halloween (Limited Edition) (CA$57). Other top sellers include Baby Tommi - Top & Shorts, NoonChaiTea - Shawl, LongJingTea - Blanket.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Products Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$11.3M/mo
Total Stores
6,165
Avg Revenue
$2K/mo
Top 10% Threshold
$26K/mo

Competition Breakdown

39%
40%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Products market generates $11M/month across 6,165 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Baby Products stores earn $26K+/month
  • This store outperforms 93% of Baby Products competitors
  • Low average order value ($0) — consider bundling or upsells
  • 201 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.5%
Pages/Visit
3.6
Avg. Time on Site
2m 11s
Avg. Product Price
CA$17

≈ $12 USD

Range: CA$7 - CA$57

Rating Breakdown

Trustpilot100/100
Traffic Growth80/100
Business Quality75/100
Revenue Performance42/100
Marketing Efficiency22/100

Traffic Sources

social29.5%
paid21.8%
direct16.9%
organic14.4%
referral0.7%

Marketing & Ad Spend

Monthly Ad Spend

$34

Google Ads estimate

Yearly Ad Budget

$408

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
free knit patterns320$0.32$165
free baby crochet patternsEasy180$0.31$49
hobby yarn55--

Trustpilot Rating

4.7

35,865 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
95.3%
🇺🇸United States
4.7%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About Hobbii

Is Hobbii a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Hobbii is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Hobbii safe to buy from? Is it a scam?

Hobbii has a Trustpilot rating of 4.7/5 based on 35,865 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (60/100).

What is Hobbii's EcomScout rating and what does it mean?

Hobbii has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Hobbii generate?

Hobbii receives approximately 654.7K visits per year with estimated monthly revenue of $9.2K - $21.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Hobbii use?

We detected 16 Shopify apps on Hobbii, including Klaviyo: Email Marketing & SMS, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Hobbii. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Hobbii Shopify store analysis • Baby ProductsBaby & Kids • Likely Dropshipper • Rating: S

Last updated: