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hobbii.de

hobbii.de
48/100
EcomScout

hobbii.de receives an EcomScout Rating of B+ (48/100), ranking #18,266 out of 362,543 Shopify stores we track. This Crafts & Hobbies Retail store attracts 9.4M visits per year with estimated revenue of $96.4K - $225.0K/mo. It offers 2.5K+ products at an average price of $5.

Store descriptionOnlineshop voller Garne zu tollen Preisen, großartigem Strick- und Häkelzubehör, kostenlosen Strickanleitungen, Häkelbüchern, Strickbüchern und vielem mehr. Schau doch mal vorbei ☺

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$96.4K - $225.0K/mo
Est. Traffic/mo
784.7K
Products
2.5K+
Top Market
DE (94%)
Top Channel
Direct (22%)
Est. Ad Spend/mo
$168

Store Intelligence Summary

Traffic breakdown: Direct 22%, DisplayAds 21%, SearchPaid 19%, SearchOrganic 15%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $5. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $168/mo in paid search ($2.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: DE (94%), AT (4%), US (1%).

Best-selling product: Easy Ruffle Sweater ($9.50). Other top sellers include Sunbound - Shawl, Taormina - Tasche, Octobubble the Baby Octopus.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Crafts & Hobbies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$59K/mo
Total Stores
48
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

46%
44%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Crafts & Hobbies market generates $0M/month across 48 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Crafts & Hobbies stores earn $6K+/month
  • This store outperforms 81% of Crafts & Hobbies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
43.9%
Pages/Visit
5.7
Avg. Time on Site
3m 5s
Avg. Product Price
$5

Range: $0 - $192

Rating Breakdown

Business Quality75/100
Traffic Growth65/100
Revenue Performance57/100
Marketing Efficiency22/100

Traffic Sources

Direct21.7%
DisplayAds21.4%
SearchPaid18.9%
SearchOrganic14.7%
SocialPaid11.6%
SocialOrganic6.2%
Mail2.8%
Referrals2.1%
Affiliate0.5%
GenAi0.2%

Marketing & Ad Spend

Monthly Ad Spend

$168

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
hobbiiEasy4K--
yarn saleEasy1K$0.55$1.3K
yarn for saleEasy320$0.60$40
hobby suppliesEasy220$0.28$37
6 ply yarnEasy110--

Top Countries

🇩🇪Germany
93.7%
🇦🇹Austria
3.6%
🇺🇸United States
1.4%
🇨🇭Switzerland
0.6%
🇨🇦Canada
0.2%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

hobbiihobbii twister solidhobiihobbii kostenlose strickanleitunghobbii yarn

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

E-commerce Platform

Shopify

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Google Analytics

Product Recommendations

Frequently Bought Together

Frequently Asked Questions About hobbii.de

Is hobbii.de a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, hobbii.de is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is hobbii.de safe to buy from? Is it a scam?

We don't have Trustpilot review data for hobbii.de. However, our EcomScout rating is B+ (48/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is hobbii.de's EcomScout rating and what does it mean?

hobbii.de has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does hobbii.de generate?

hobbii.de receives approximately 9.4M visits per year with estimated monthly revenue of $96.4K - $225.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does hobbii.de use?

We detected 2 Shopify apps on hobbii.de, including Mega Community, Klaviyo Reviews. The store uses the "Hobbii Shopify Theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Crafts & Hobbies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against hobbii.de. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Crafts & Hobbies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

hobbii.de Shopify store analysis • Crafts & HobbiesRetail • Likely Dropshipper • Rating: B+

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