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hokmakeup.com

hokmakeup.com
58/100
EcomScout

hokmakeup.com receives an EcomScout Rating of A+ (58/100), ranking #6,400 out of 218,349 Shopify stores we track. This Makeup and Cosmetics Beauty & Personal Care store attracts 2.4M visits per year with estimated revenue of $12.6K - $24.4K/mo. It offers 2.3K products at an average price of $849.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$12.6K - $24.4K/mo
Est. Traffic/mo
198.9K
Products
2.3K
Top Market
IN (78%)
Top Channel
organic (57%)
Est. Ad Spend/mo
$1

Store Intelligence Summary

Traffic breakdown: organic 57%, direct 27%, social 10%, referral 2%.

Product pricing: Average price of $849 (range: $336 – $1700). Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: IN (78%), VN (6%), US (6%).

Best-selling product: Milani Baked Blush ($1450). Other top sellers include Revolution Kiss Drip Water Lip Tint, Makeup Revolution The Icon Palette, Dr.PAWPAW Tinted Multipurpose Lip Balm 10ml.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup and Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$671K/mo
Total Stores
2
Avg Revenue
$336K/mo
Top 10% Threshold
$462K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup and Cosmetics market generates $1M/month across 2 stores
  • 100% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 27% of Makeup and Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
47.4%
Pages/Visit
4.1
Avg. Time on Site
2m 43s
Avg. Product Price
$849

Range: $336 - $1700

Rating Breakdown

Revenue Performance80/100
Business Quality80/100
Traffic Growth60/100
Marketing Efficiency36/100

Traffic Sources

organic57.2%
direct27.1%
social9.8%
referral2.1%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
charlotte tilbury plumping lip glossEasy11--

Top Countries

🇮🇳India
77.8%
🇻🇳Vietnam
5.9%
🇺🇸United States
5.8%
🇬🇧United Kingdom
4.3%
🇵🇰Pakistan
2.8%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
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Frequently Asked Questions About hokmakeup.com

Is hokmakeup.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, hokmakeup.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is hokmakeup.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for hokmakeup.com. However, our EcomScout rating is A+ (58/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is hokmakeup.com's EcomScout rating and what does it mean?

hokmakeup.com has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does hokmakeup.com generate?

hokmakeup.com receives approximately 2.4M visits per year with estimated monthly revenue of $12.6K - $24.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does hokmakeup.com use?

We detected 6 Shopify apps on hokmakeup.com, including Judge.me Product Reviews, Trustpilot, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup and Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against hokmakeup.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup and Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

hokmakeup.com Shopify store analysis • Makeup and CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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