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Home & Cleaning

homeandcleaning.co.uk
44/100
EcomScout

Home & Cleaning receives an EcomScout Rating of B+ (44/100), ranking #58,571 out of 963,212 Shopify stores we track. This Cleaning Products Home & Garden store attracts 127.3K visits per year with estimated revenue of $2.1K - $4.6K/mo. It offers 395 products at an average price of £11.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.1K - $4.6K/mo
Est. Traffic/mo
10.6K
Products
395
Top Market
GB (96%)
Top Channel
organic (28%)
Trustpilot
4.0/5 (189)

Store Intelligence Summary

Traffic breakdown: organic 28%, social 25%, paid 25%, direct 16%.

Product pricing: Average price of £11 (range: £7 – £18) — ≈ $14 USD. Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.0/5 based on 189 reviews. Good standing with customers.

Top markets: GB (96%), US (4%).

Best-selling product: Spear & Jackson Spray & Leave - Concentrate (£12.99). Other top sellers include One Chem Spray & Leave - Ready To Use, Spear & Jackson Spray & Leave - Ready to Use, Glyphosate Weedkiller Weedblast RootKill 2 x 2.5 Litre, with Long Hose Trigger.

How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cleaning Products Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$328K/mo
Total Stores
247
Avg Revenue
$1K/mo
Top 10% Threshold
$19K/mo

Competition Breakdown

45%
33%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cleaning Products market generates $0M/month across 247 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 78% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cleaning Products stores earn $19K+/month
  • This store outperforms 93% of Cleaning Products competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
57.4%
Pages/Visit
3.0
Avg. Time on Site
3m 24s
Avg. Product Price
£11

≈ $14 USD

Range: £7 - £18

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance22/100

Traffic Sources

organic28.3%
social24.8%
paid24.6%
direct15.6%
referral0.0%

Trustpilot Rating

4.0

189 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
96.4%
🇺🇸United States
3.6%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Home & Cleaning

Is Home & Cleaning a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Home & Cleaning is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Home & Cleaning safe to buy from? Is it a scam?

Home & Cleaning has a Trustpilot rating of 4.0/5 based on 189 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (44/100).

What is Home & Cleaning's EcomScout rating and what does it mean?

Home & Cleaning has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Home & Cleaning generate?

Home & Cleaning receives approximately 127.3K visits per year with estimated monthly revenue of $2.1K - $4.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Home & Cleaning use?

We detected 8 Shopify apps on Home & Cleaning, including Shop, Trustpilot, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cleaning Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Home & Cleaning. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Home & Cleaning Shopify store analysis • Cleaning ProductsHome & Garden • Unlikely Dropshipper • Rating: B+

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