Back to Stores
Home & Roost homepage screenshot

Home & Roost

homeandroost.co.uk
70/100
EcomScout

Home & Roost receives an EcomScout Rating of S (70/100), ranking #1,084 out of 349,512 Shopify stores we track. This Pet Supplies Pets store attracts 625.3K visits per year with estimated revenue of $58.8K - $114.3K/mo. It offers 396 products at an average price of $48.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$58.8K - $114.3K/mo
Est. Traffic/mo
52.1K
Products
396
Top Market
GB (44%)
Top Channel
direct (9%)
Trustpilot
4.8/5 (11,823)

Store Intelligence Summary

Traffic breakdown: direct 9%, referral 5%.

Product pricing: Average price of $48 (range: $2 – $300). Mid-range pricing strategy.

Ad spend: Estimated $217/mo in paid search ($2.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.8/5 based on 11,823 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (44%), US (22%), IN (6%).

Best-selling product: Wild Garden Bird Table Anchoring Pegs | Pack of 4 ($6.99). Other top sellers include Sleepy Paws Self-Heating Pet Pad For Cats & Dogs, Kingston Predator Proof Hedgehog House and Hibernation Shelter, The Sandhurst 5ft Double Rabbit Hutch.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$11.2M/mo
Total Stores
1,950
Avg Revenue
$6K/mo
Top 10% Threshold
$93K/mo

Competition Breakdown

21%
40%
23%
6%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $11M/month across 1,950 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $93K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 185 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
56.8%
Pages/Visit
1.6
Avg. Time on Site
50s
Avg. Product Price
$48

Range: $2 - $300

Rating Breakdown

Trustpilot100/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance56/100
Marketing Efficiency50/100

Traffic Sources

direct9.0%
referral5.1%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$217

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
rabbit run3K$0.20$2
rabbit hutchesEasy480$0.30$304
rabbit hutch with runEasy44--
rabbit hutch and runEasy44--

Trustpilot Rating

4.8

11,823 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
44.0%
🇺🇸United States
22.1%
🇮🇳India
5.7%
🇻🇳Vietnam
5.1%
🇷🇺Russia
5.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs, Puppy Chew Toys with Cute Squeaky Dog Toys, Ball and More Rope Dog Chew Toys

Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs, Puppy Chew Toys with Cute Squeaky Dog Toys, Ball and More Rope Dog Chew Toys

97
$8.99+194%
Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

92
$28.06+216%
Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

91
$19.99+166%
Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

88
$6.79+123%
See all trending Pet Supplies products

Frequently Asked Questions About Home & Roost

Is Home & Roost a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Home & Roost is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Home & Roost safe to buy from? Is it a scam?

Home & Roost has a Trustpilot rating of 4.8/5 based on 11,823 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (70/100).

What is Home & Roost's EcomScout rating and what does it mean?

Home & Roost has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Home & Roost generate?

Home & Roost receives approximately 625.3K visits per year with estimated monthly revenue of $58.8K - $114.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Home & Roost use?

We detected 9 Shopify apps on Home & Roost, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Home & Roost. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Home & Roost Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: S

Last updated: