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Homeflair

homeflair.com
A+
57/100
EcomScout

Homeflair receives an EcomScout Rating of A+ (57/100), ranking #26,158 out of 1,190,962 Shopify stores we track. This Furniture Home & Garden store attracts 146.4K visits per year with estimated revenue of $90.6K - $199.4K/mo. It offers 557 products at an average price of £620.

Analysis by EcomScout Research Team · How we calculate ratings

FurnitureHome & GardenSofas and Outdoor Furniture
Est. Revenue/mo
$90.6K - $199.4K/mo
Est. Traffic/mo
12.2K
Products
557
Top Market
GB (100%)
Top Channel
paid (48%)
Trustpilot
2.6/5 (62)

Store Intelligence Summary

Traffic breakdown: paid 48%, organic 32%.

Product pricing: Average price of £620 (range: £1 – £1,749) — ≈ $787 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 2.6/5 based on 62 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (100%).

Best-selling product: Rattan 2.7m Shanghai Parasol in Green | Para0320 (£99). Other top sellers include Modular Bespoke Barcelona Fabric Sofa Collection | Red Rose, Rivoli Leather Recliner Sofa Collection | Exclusive, Rattan 2.7m Shanghai Parasol in Purple | Para0321.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Furniture Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.1M/mo
Total Stores
4,835
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Furniture market generates $7M/month across 4,835 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •89% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Furniture stores earn $11K+/month
  • •This store outperforms 87% of Furniture competitors
  • •Chairs shows highest opportunity with $1,673 median revenue and medium competition
  • •High average order value ($253) suggests premium positioning works well

Top Apps in Furniture

Shop65%Block64%Pre-Order29%Judge.me Product Reviews26%

Best Selling Products

Rattan 2.7m Shanghai Parasol in Green | Para0320#1

Rattan 2.7m Shanghai Parasol in Green | Para0320

£99≈ $126

Modular Bespoke Barcelona Fabric Sofa Collection | Red Rose#2

Modular Bespoke Barcelona Fabric Sofa Collection | Red Rose

£939≈ $1,193

Rivoli Leather Recliner Sofa Collection | Exclusive#3

Rivoli Leather Recliner Sofa Collection | Exclusive

£1,199≈ $1,523

Rattan 2.7m Shanghai Parasol in Purple | Para0321#4

Rattan 2.7m Shanghai Parasol in Purple | Para0321

£99≈ $126

Rattan 2.5m Table Parasol in Grey with Tilt | Para0075#5

Rattan 2.5m Table Parasol in Grey with Tilt | Para0075

£99≈ $126

#6

test product

£1≈ $1.27

Oscar Fabric Sofa Collection | Lebus Upholstery#7

Oscar Fabric Sofa Collection | Lebus Upholstery

£799≈ $1,015

Brooklyn Electric Recliner Leather Sofa Collection | Red Rose#8

Brooklyn Electric Recliner Leather Sofa Collection | Red Rose

£1,749≈ $2,221

Mobility Fabric Palermo Lift & Rise Recliner Chair | Exclusive#9

Mobility Fabric Palermo Lift & Rise Recliner Chair | Exclusive

£799≈ $1,015

Rattan 2.5m Table Parasol in Beige with Tilt | Para0076#10

Rattan 2.5m Table Parasol in Beige with Tilt | Para0076

£59≈ $75

Analyzing...
Bounce Rate
26.1%
Pages/Visit
2.1
Avg. Time on Site
19s
Avg. Product Price
£620

≈ $787 USD

Range: £1 - £1,749

Rating Breakdown

Business Quality80/100
Revenue Performance65/100
Traffic Growth65/100
Trustpilot45/100
Marketing Efficiency7/100

Traffic Sources

paid48.2%
organic32.2%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.6

62 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (12)

Klaviyo: Email Marketing & SMSJudge.me Product ReviewsPageFly Landing Page Builder4.9Loox Photo Reviews4.9Infinite OptionsBack in StockReCharge SubscriptionsVitals4.9WiserShopOmnisend4.8Block

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Trending Furniture Products

Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.

Lazzanto Nightstand with Rear Charging Station, LED Light, 2 Drawers, Black | Industrial Nightstand, 2 USB-A Ports & AC Outlets, Raised Back Guard, Fabric Storage Drawers, Bedside Table for Bedroom, Dorm

Lazzanto Nightstand with Rear Charging Station, LED Light, 2 Drawers, Black | Industrial Nightstand, 2 USB-A Ports & AC Outlets, Raised Back Guard, Fabric Storage Drawers, Bedside Table for Bedroom, Dorm

69
$39.99-4%
WLIVE Tall Dresser for Bedroom, 9 Drawer Chest of Drawers, Rustic Brown | 9 roomy fabric drawers, Tall storage design, Bedroom or closet use, Sturdy steel frame, Smooth wood tabletop

WLIVE Tall Dresser for Bedroom, 9 Drawer Chest of Drawers, Rustic Brown | 9 roomy fabric drawers, Tall storage design, Bedroom or closet use, Sturdy steel frame, Smooth wood tabletop

67
$69.99-4%
SUPERJARE 78.8 inch Narrow Behind Couch Table with 2 Charging Stations | 2 AC Outlets with USB-C Ports, Extra Storage Behind Sofa, Sofa Table Console Table for Entryway Living room, Rustic Brown

SUPERJARE 78.8 inch Narrow Behind Couch Table with 2 Charging Stations | 2 AC Outlets with USB-C Ports, Extra Storage Behind Sofa, Sofa Table Console Table for Entryway Living room, Rustic Brown

65
$59.99-4%
Kitsure Shoe Rack - Non-Woven Shoe Rack Shelf, 27.5" Wide - 3 Tier, Black | Shoe Organizer for Closet, Entryway, Garage, Stackable Shoe Shelves, college dorm&apartment essentials

Kitsure Shoe Rack - Non-Woven Shoe Rack Shelf, 27.5" Wide - 3 Tier, Black | Shoe Organizer for Closet, Entryway, Garage, Stackable Shoe Shelves, college dorm&apartment essentials

62
$9.97-4%
See all trending Furniture products

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Frequently Asked Questions About Homeflair

Is Homeflair a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Homeflair is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Homeflair safe to buy from? Is it a scam?

Homeflair has a Trustpilot rating of 2.6/5 based on 62 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (57/100).

What is Homeflair 's EcomScout rating and what does it mean?

Homeflair has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Homeflair generate?

Homeflair receives approximately 146.4K visits per year with estimated monthly revenue of $90.6K - $199.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Homeflair use?

We detected 12 Shopify apps on Homeflair , including Klaviyo: Email Marketing & SMS, Judge.me Product Reviews, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Furniture store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Homeflair . Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Homeflair Shopify store analysis • Furniture • Home & Garden • Unlikely Dropshipper • Rating: A+

Last updated: August 7, 2026

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