Homes and Floors
homesandfloors.comHomes and Floors receives an EcomScout Rating of B+ (46/100), ranking #41,489 out of 798,195 Shopify stores we track. This Flooring Home & Garden store attracts 67.7K visits per year with estimated revenue of $93 - $204/mo. It offers 273 products at an average price of £1.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 96%.
Product pricing: Average price of £1 (range: £1 – £1) — ≈ $1.27 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $523/mo in paid search ($6.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 94 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (100%).
Best-selling product: Oxford Herringbone Light Oak Wood Flooring 14 x 90 x 450 (mm) (£1). Other top sellers include 12mm Canterbury Oak Laminate Herringbone Flooring, Developer Herringbone Smoked Oak Wood Flooring 14 x 90 x 450 (mm), Victorian Antique Light Brown Oak Flooring 14 x 190 x 1900 (mm).
Flooring Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Flooring market generates $1M/month across 217 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •73% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Flooring stores earn $36K+/month
- •This store outperforms 93% of Flooring competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Flooring
Best Selling Products
#1Oxford Herringbone Light Oak Wood Flooring 14 x 90 x 450 (mm)
£1≈ $1.27
#212mm Canterbury Oak Laminate Herringbone Flooring
£1≈ $1.27
#3Developer Herringbone Smoked Oak Wood Flooring 14 x 90 x 450 (mm)
£1≈ $1.27
#4Victorian Antique Light Brown Oak Flooring 14 x 190 x 1900 (mm)
£1≈ $1.27
#5Richmond Natural Oak 20 x 240 x 2200 (mm)
£1≈ $1.27
#6Developer Herringbone Greywashed Oak Wood Floor 14 x 100 x 400 (mm)
£1≈ $1.27
#7Oxford Herringbone Dark Oak Wood Flooring 18 x 80 x 300 (mm)
£1≈ $1.27
#8Windsor Solid Natural Oak Wood Flooring 18 x 125 (mm)
£1≈ $1.27
#9Oxford Herringbone Oak Brushed UV Oiled Wood Flooring 14 x 90 x 450 (mm)
£1≈ $1.27
#10Cambridge Herringbone Invisible Oak Wood Flooring 18 x 90 x 400 (mm)
£1≈ $1.27
≈ $1.27 USD
Range: £1 - £1
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$523
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| tile company | 1K | $2.26 | $2.4K |
| floors direct | 840 | $3.97 | $3.1K |
| carpet and floor | 510 | $3.29 | $292 |
| 50floor.com | 500 | $3.89 | $326 |
| laminate floor discountEasy | 260 | $0.95 | $2 |
Trustpilot Rating
94 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
TrustpilotSimilar Stores
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Frequently Asked Questions About Homes and Floors
Is Homes and Floors a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Homes and Floors is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Homes and Floors safe to buy from? Is it a scam?
Homes and Floors has a Trustpilot rating of 4.6/5 based on 94 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (46/100).
What is Homes and Floors's EcomScout rating and what does it mean?
Homes and Floors has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Homes and Floors generate?
Homes and Floors receives approximately 67.7K visits per year with estimated monthly revenue of $93 - $204/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Homes and Floors use?
We detected 3 Shopify apps on Homes and Floors, including Shop, Trustpilot, Contact Form.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Flooring store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Homes and Floors. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Flooring store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.