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HOMO London

homolondon.com
49/100
EcomScout

HOMO London receives an EcomScout Rating of B+ (49/100), ranking #21,155 out of 481,709 Shopify stores we track. This Menswear Fashion & Apparel store attracts 351.2K visits per year with estimated revenue of $14.7K - $31.9K/mo. It offers 934 products at an average price of $27.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$14.7K - $31.9K/mo
Est. Traffic/mo
29.3K
Products
934
Top Market
GB (49%)
Top Channel
direct (15%)
Trustpilot
4.6/5 (41)

Store Intelligence Summary

Traffic breakdown: direct 15%, referral 8%.

Product pricing: Average price of $27 (range: $18 – $35). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.6/5 based on 41 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (49%), US (43%), CA (3%).

Best-selling product: HOMO classic jock - pink. ($18). Other top sellers include DISCO DADDY, sparkle on black - tee., Let's fall in love in the club toilets, low cut cropped tshirt - black, HOMO classic brief - white..

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Menswear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.7M/mo
Total Stores
115
Avg Revenue
$14K/mo
Top 10% Threshold
$244K/mo

Competition Breakdown

31%
35%
9%
18%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Menswear market generates $2M/month across 115 stores
  • 18% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Menswear stores earn $244K+/month
  • This store outperforms 94% of Menswear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
74.2%
Pages/Visit
2.5
Avg. Time on Site
51s
Avg. Product Price
$27

Range: $18 - $35

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth70/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

direct14.8%
referral7.8%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

4.6

41 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
49.3%
🇺🇸United States
43.4%
🇨🇦Canada
2.6%
🇩🇪Germany
2.2%
🇮🇪Ireland
2.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

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Frequently Asked Questions About HOMO London

Is HOMO London a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, HOMO London is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is HOMO London safe to buy from? Is it a scam?

HOMO London has a Trustpilot rating of 4.6/5 based on 41 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is HOMO London's EcomScout rating and what does it mean?

HOMO London has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does HOMO London generate?

HOMO London receives approximately 351.2K visits per year with estimated monthly revenue of $14.7K - $31.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does HOMO London use?

We detected 5 Shopify apps on HOMO London, including Shop, Pre-Order, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Menswear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against HOMO London. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Menswear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

HOMO London Shopify store analysis • MenswearFashion & Apparel • Unlikely Dropshipper • Rating: B+

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