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Honeybalm

honeybalm.com
56/100
EcomScout

Honeybalm receives an EcomScout Rating of A+ (56/100), ranking #6,437 out of 146,080 Shopify stores we track. This Gifts & Novelties Retail store attracts 911.5K visits per year with estimated revenue of $29.9K - $69.8K/mo. It offers 62 products at an average price of $15.

Store descriptionHoneybalm lip Care: natural beeswax + propolis, no PFAS or paraffin, 100% cruelty-free. Instant hydration and playful flavors for creative self-expression.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$29.9K - $69.8K/mo
Est. Traffic/mo
76.0K
Products
62
Top Market
US (35%)
Top Channel
N/A
Trustpilot
4.7/5 (373)

Store Intelligence Summary

Product pricing: Average price of $15 (range: $10 – $40). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2.3K/mo in paid search ($27.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 373 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (35%), CA (17%), NL (16%).

Best-selling product: Try-out box ($39.99). Other top sellers include Honeybalm Birthday Cake, Honeybalm Honey, Honeybalm Strawberry.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$12.3M/mo
Total Stores
3,422
Avg Revenue
$4K/mo
Top 10% Threshold
$68K/mo

Competition Breakdown

26%
42%
20%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $12M/month across 3,422 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $68K+/month
  • This store outperforms 95% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 242 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
54.8%
Pages/Visit
2.3
Avg. Time on Site
1m 10s
Avg. Product Price
$15

Range: $10 - $40

Rating Breakdown

Trustpilot90/100
Business Quality75/100
Traffic Growth50/100
Revenue Performance49/100
Marketing Efficiency32/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$28K

Projected annually

Trustpilot Rating

4.7

373 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
34.8%
🇨🇦Canada
17.1%
🇳🇱Netherlands
16.2%
🇬🇧United Kingdom
15.0%
🇫🇷France
10.3%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

honeybalmhoneybalm lip balmbee balm lip balmhoney balmbased supplies tallow and honey balm

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyOpenCart

Analytics

Google AnalyticsGoogle Tag ManagerHotjarMicrosoft Clarity

Sales Channels

ShopBuy Button channel

Reviews

Loox Photo ReviewsLoox

Product Recommendations

Frequently Bought Together

Payment

Shopify PaymentsPayPal

Frequently Asked Questions About Honeybalm

Is Honeybalm a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Honeybalm is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Honeybalm safe to buy from? Is it a scam?

Honeybalm has a Trustpilot rating of 4.7/5 based on 373 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (56/100).

What is Honeybalm's EcomScout rating and what does it mean?

Honeybalm has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Honeybalm generate?

Honeybalm receives approximately 911.5K visits per year with estimated monthly revenue of $29.9K - $69.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Honeybalm use?

We detected 2 Shopify apps on Honeybalm, including Klaviyo Reviews, Melon Minimum Order Quantity. The store uses the "USA/Main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Honeybalm. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Honeybalm Shopify store analysis • Gifts & NoveltiesRetail • Likely Dropshipper • Rating: A+

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