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Horse.com

horse.com
63/100
EcomScout

Horse.com receives an EcomScout Rating of S (63/100), ranking #12,401 out of 1,188,149 Shopify stores we track. This Apparel Fashion & Apparel store attracts 485.5K visits per year with estimated revenue of $94.4K - $204.4K/mo. It offers 2.5K+ products at an average price of $199.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$94.4K - $204.4K/mo
Est. Traffic/mo
40.5K
Products
2.5K+
Top Market
US (59%)
Top Channel
direct (36%)
Trustpilot
1.9/5 (17)

Store Intelligence Summary

Traffic breakdown: direct 36%, organic 33%, paid 22%, referral 3%.

Product pricing: Average price of $199 (range: $6 – $896). Positioned in the premium segment.

Ad spend: Estimated $2.0K/mo in paid search ($23.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.9/5 based on 17 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (59%), CA (10%), VN (9%).

Best-selling product: SRoyal Yth Grandview Silver Show Saddle ($896). Other top sellers include Kerrits Reflections Full Zip Sweater, Kerrits In The Zone Coolcore Long Sleeve Shirt, Kerrits Kids In The Zone Coolcore Long Sleeve Shirt.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.6%
Pages/Visit
3.2
Avg. Time on Site
45s
Avg. Product Price
$199

Range: $6 - $896

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance65/100
Marketing Efficiency55/100
Trustpilot40/100

Traffic Sources

direct36.0%
organic32.5%
paid22.0%
referral3.0%
social2.3%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$24K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
horse tack5K$0.81$3.7K
smart pakEasy4K$0.07$274
horse supplies3K$1.03$1.6K
horseloverz1K$0.18$157
horse.com1K$0.19$263

Trustpilot Rating

1.9

17 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
58.8%
🇨🇦Canada
10.2%
🇻🇳Vietnam
8.7%
🇵🇭Philippines
5.5%
🇮🇳India
4.6%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Horse.com

Is Horse.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Horse.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Horse.com safe to buy from? Is it a scam?

Horse.com has a Trustpilot rating of 1.9/5 based on 17 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (63/100).

What is Horse.com's EcomScout rating and what does it mean?

Horse.com has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Horse.com generate?

Horse.com receives approximately 485.5K visits per year with estimated monthly revenue of $94.4K - $204.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Horse.com use?

We detected 9 Shopify apps on Horse.com, including Gorgias, Shop, Buy Button channel and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Horse.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Horse.com Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: S

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