House of Isabella
houseofisabella.com.auHouse of Isabella receives an EcomScout Rating of S (76/100), ranking #606 out of 850,609 Shopify stores we track. This Furniture & Decor Home & Garden store attracts 711.3K visits per year with estimated revenue of $173.0K - $380.7K/mo. It offers 2.5K+ products at an average price of A$401.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 28%, paid 27%, direct 18%, referral 12%.
Product pricing: Average price of A$401 (range: A$57 – A$1,603) — ≈ $264 USD. Positioned in the premium segment.
Ad spend: Estimated $384/mo in paid search ($4.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.4/5 based on 191 reviews. Good standing with customers.
Top markets: AU (87%), US (4%), IN (3%).
Best-selling product: Xlarge Leaves Metal Wall Art 152x102cm (A$568). Other top sellers include Winston 6 Drawer Solid Timber Writing Desk (White), Winston 6 Drawer Solid Timber Writing Desk (Black), Artiss Wine Rack Metal 12 Bottle No Assembly Required Black.
Furniture & Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Furniture & Decor market generates $3M/month across 338 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Furniture & Decor stores earn $63K+/month
- •This store outperforms 86% of Furniture & Decor competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Furniture & Decor
Best Selling Products
#1Xlarge Leaves Metal Wall Art 152x102cm
A$568≈ $375
#2Work Office Chair - Lumber Support, Flip-up Armrest, Adjustable Headrest SITIO - GREY
A$209≈ $138
#3Wooden Stool Plant Stand Multifunctional Nordic Style Round Plant Supports Display Rack for Indoor Balcony
A$136≈ $90
#4Winston 6 Drawer Solid Timber Writing Desk (White)
A$740≈ $488
#5Winston 6 Drawer Solid Timber Writing Desk (Black)
A$670≈ $442
#6Wine Rack Pine Wood Wine Bottle Storage Shelf Display Organizer Decor for Countertop Home 4 Layer 20 Bottles Capacity
A$106≈ $70
#7Artiss Wine Rack Metal 12 Bottle No Assembly Required Black
A$83≈ $55
#8Wall Storage Cabinet Double Doors, Black
A$259≈ $171
#9Two-Door Metal Short Cabinet Shelf Storage for Home Office Gym
A$520≈ $343
#10Two-Door Metal Short Cabinet Shelf Storage for Home Office Gym
A$460≈ $304
≈ $264 USD
Range: A$57 - A$1,603
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$384
Google Ads estimate
Yearly Ad Budget
$5K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| table lamps | 15K | $1.39 | $21.5K |
| single bedEasy | 5K | $1.33 | $1.5K |
| bar height stools | 1K | $1.66 | $1.2K |
| quilt sets kingEasy | 220 | $0.95 | $184 |
| dining room chairs modern | 165 | - | - |
Trustpilot Rating
191 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (9)
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black
Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White
9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black
NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)
Frequently Asked Questions About House of Isabella
Is House of Isabella a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, House of Isabella is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is House of Isabella safe to buy from? Is it a scam?
House of Isabella has a Trustpilot rating of 4.4/5 based on 191 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (76/100).
What is House of Isabella's EcomScout rating and what does it mean?
House of Isabella has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does House of Isabella generate?
House of Isabella receives approximately 711.3K visits per year with estimated monthly revenue of $173.0K - $380.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does House of Isabella use?
We detected 9 Shopify apps on House of Isabella, including Shop, Trustpilot, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Furniture & Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against House of Isabella. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture & Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.