Houseofnilay
houseofnilay.nlHouseofnilay receives an EcomScout Rating of B+ (44/100), ranking #91,841 out of 1,191,764 Shopify stores we track. This Handmade Accessories Fashion & Apparel store attracts 24.3K visits per year with estimated revenue of $1.2K - $2.6K/mo. It offers 197 products at an average price of €32.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of €32 (range: €4 – €160) — ≈ $35 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 4.4/5 based on 10 reviews. Good standing with customers.
Top markets: NL (92%), PH (8%).
Best-selling product: Cadeauverpakking. Other top sellers include Quilt/Sprei Saanvi, Toilettas Amala, Scrunchies.
Handmade Accessories Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Handmade Accessories market generates $0M/month across 34 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •91% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Handmade Accessories stores earn $9K+/month
- •This store outperforms 88% of Handmade Accessories competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Handmade Accessories
Best Selling Products
≈ $35 USD
Range: €4 - €160
Rating Breakdown
Traffic Sources
Trustpilot Rating
10 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Trustpilot
EcomsendSimilar Stores
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iF YOU
NEWITIN
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Kitsch
Frequently Asked Questions About Houseofnilay
Is Houseofnilay a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Houseofnilay is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Houseofnilay safe to buy from? Is it a scam?
Houseofnilay has a Trustpilot rating of 4.4/5 based on 10 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (44/100).
What is Houseofnilay's EcomScout rating and what does it mean?
Houseofnilay has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Houseofnilay generate?
Houseofnilay receives approximately 24.3K visits per year with estimated monthly revenue of $1.2K - $2.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Houseofnilay use?
We detected 4 Shopify apps on Houseofnilay, including Shop, Trustpilot, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Handmade Accessories store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Houseofnilay. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Handmade Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.