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howardlondon.com

howardlondon.com
37/100
EcomScout

howardlondon.com receives an EcomScout Rating of B (37/100), ranking #24,959 out of 145,692 Shopify stores we track. This Accessories Retail store attracts 37.1K visits per year with estimated revenue of $7.2K - $16.8K/mo. It offers 331 products at an average price of $122.

Store descriptionHoward London is all about leather bags & accessories for men. Find a huge range of stylish accessories in high quality such as weekend bags, laptop bags, briefcases, toiletry bags, belts, gloves, wallets and small leather goods. Shop Now!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.2K - $16.8K/mo
Est. Traffic/mo
3.1K
Products
331
Top Market
NO (37%)
Top Channel
N/A
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Product pricing: Average price of $122 (range: $39 – $249). Positioned in the premium segment.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: NO (37%), US (28%), DE (23%).

Best-selling product: Weekend Bag Steven Brown ($199.00). Other top sellers include Howard Belt Hudson Blue, Laptop Bag Evan Brown, Braided Belt Marvin Blue Multicoloured.

How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$16.7M/mo
Total Stores
10,083
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

34%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Accessories market generates $17M/month across 10,083 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Accessories stores earn $11K+/month
  • This store outperforms 85% of Accessories competitors
  • Belts shows highest opportunity with $2,360 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 135 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
33.4%
Pages/Visit
2.9
Avg. Time on Site
1m 4s
Avg. Product Price
$122

Range: $39 - $249

Rating Breakdown

Business Quality76/100
Trustpilot55/100
Revenue Performance33/100
Traffic Growth30/100
Marketing Efficiency7/100

Traffic Sources

SocialOrganic0.0%
SocialPaid0.0%
Mail0.0%
Referrals0.0%
SearchOrganic0.0%
SearchPaid0.0%
Direct0.0%
GenAi0.0%
Affiliate0.0%
DisplayAds0.0%

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇴Norway
37.4%
🇺🇸United States
28.2%
🇩🇪Germany
23.0%
🇬🇧United Kingdom
11.4%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

howard londonhoward london wallet28200806 howard londonhoward london kledinghoward london gbr r

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channel

Email Marketing

PrivyPrivy

Social Proof

Privy

Popups

Privy

Payment

Shopify Payments

Trending Accessories Products

Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

98
$25.63+185%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

98
$11.99+104%
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

89
$26.99+214%
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

88
$14.98+150%
See all trending Accessories products

Frequently Asked Questions About howardlondon.com

Is howardlondon.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, howardlondon.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is howardlondon.com safe to buy from? Is it a scam?

howardlondon.com has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B (37/100).

What is howardlondon.com's EcomScout rating and what does it mean?

howardlondon.com has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does howardlondon.com generate?

howardlondon.com receives approximately 37.1K visits per year with estimated monthly revenue of $7.2K - $16.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does howardlondon.com use?

App detection data for howardlondon.com is being updated. The store uses the "Debut" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against howardlondon.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

howardlondon.com Shopify store analysis • AccessoriesRetail • Likely Dropshipper • Rating: B

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