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53/100
EcomScout

howies receives an EcomScout Rating of A (53/100), ranking #12,936 out of 388,388 Shopify stores we track. This Active Clothing Fashion & Apparel store attracts 458.7K visits per year with estimated revenue of $31.5K - $68.2K/mo. It offers 253 products at an average price of $39.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$31.5K - $68.2K/mo
Est. Traffic/mo
38.2K
Products
253
Top Market
GB (89%)
Top Channel
direct (32%)
Trustpilot
3.7/5 (48)

Store Intelligence Summary

Traffic breakdown: direct 32%, referral 9%.

Product pricing: Average price of $39 (range: $10 – $99). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.7/5 based on 48 reviews. Good standing with customers.

Top markets: GB (89%), US (7%), AU (4%).

Best-selling product: Colours of Wales Mug ($30). Other top sellers include Men's Regular Organic Jean (Rinse Wash), Men's Slim Organic Jean (Rinse Wash), Men's Relaxed Organic Jean (Rinse Wash).

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Active Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$54K/mo
Total Stores
1
Avg Revenue
$54K/mo
Top 10% Threshold
$54K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Active Clothing market generates $0M/month across 1 stores
  • This store outperforms 0% of Active Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
49.7%
Pages/Visit
2.5
Avg. Time on Site
1m 7s
Avg. Product Price
$39

Range: $10 - $99

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot60/100
Revenue Performance46/100
Marketing Efficiency12/100

Traffic Sources

direct31.9%
referral8.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

3.7

48 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
88.9%
🇺🇸United States
7.3%
🇦🇺Australia
3.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About howies

Is howies a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, howies is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is howies safe to buy from? Is it a scam?

howies has a Trustpilot rating of 3.7/5 based on 48 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (53/100).

What is howies's EcomScout rating and what does it mean?

howies has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does howies generate?

howies receives approximately 458.7K visits per year with estimated monthly revenue of $31.5K - $68.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does howies use?

We detected 10 Shopify apps on howies, including Shop, Size Charts, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Active Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against howies. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Active Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

howies Shopify store analysis • Active ClothingFashion & Apparel • Unlikely Dropshipper • Rating: A

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