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Hoyle's of Oxford

hoylesoxford.com
52/100
EcomScout

Hoyle's of Oxford receives an EcomScout Rating of A (52/100), ranking #16,342 out of 482,729 Shopify stores we track. This Baby Products Baby & Kids store attracts 418.6K visits per year with estimated revenue of $4.5K - $10.6K/mo. It offers 677 products at an average price of $3.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.5K - $10.6K/mo
Est. Traffic/mo
34.9K
Products
677
Top Market
GB (45%)
Top Channel
direct (7%)
Trustpilot
4.9/5 (188)

Store Intelligence Summary

Traffic breakdown: direct 7%, referral 6%.

Product pricing: Average price of $3 (range: $1 – $8). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.9/5 based on 188 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (45%), US (23%), DE (7%).

Best-selling product: Handmade marble: medium 22-25mm ($2.95). Other top sellers include Handmade marble: small 16mm, (D20) twenty-sided dice, Standard Spot Dice - 16mm.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Products Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$5.3M/mo
Total Stores
2,047
Avg Revenue
$3K/mo
Top 10% Threshold
$39K/mo

Competition Breakdown

29%
45%
18%
4%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Products market generates $5M/month across 2,047 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Baby Products stores earn $39K+/month
  • This store outperforms 93% of Baby Products competitors
  • Low average order value ($0) — consider bundling or upsells
  • 87 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.7%
Pages/Visit
3.7
Avg. Time on Site
2m 42s
Avg. Product Price
$3

Range: $1 - $8

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance27/100
Marketing Efficiency21/100

Traffic Sources

direct7.1%
referral6.3%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

4.9

188 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
45.4%
🇺🇸United States
22.5%
🇩🇪Germany
6.7%
🇮🇹Italy
4.6%
🇸🇪Sweden
4.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

Frequently Asked Questions About Hoyle's of Oxford

Is Hoyle's of Oxford a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Hoyle's of Oxford is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Hoyle's of Oxford safe to buy from? Is it a scam?

Hoyle's of Oxford has a Trustpilot rating of 4.9/5 based on 188 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).

What is Hoyle's of Oxford's EcomScout rating and what does it mean?

Hoyle's of Oxford has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Hoyle's of Oxford generate?

Hoyle's of Oxford receives approximately 418.6K visits per year with estimated monthly revenue of $4.5K - $10.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Hoyle's of Oxford use?

We detected 4 Shopify apps on Hoyle's of Oxford, including Shop, Pre-Order, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Hoyle's of Oxford. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Hoyle's of Oxford Shopify store analysis • Baby ProductsBaby & Kids • Unlikely Dropshipper • Rating: A

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