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63/100
EcomScout

HUE receives an EcomScout Rating of S (63/100), ranking #8,083 out of 1,002,335 Shopify stores we track. This Leggings Fashion & Apparel store attracts 815.6K visits per year with estimated revenue of $42.3K - $91.6K/mo. It offers 546 products at an average price of $51.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$42.3K - $91.6K/mo
Est. Traffic/mo
68.0K
Products
546
Top Market
US (76%)
Top Channel
organic (34%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 34%, paid 21%, direct 16%, social 5%.

Product pricing: Average price of $51 (range: $42 – $58). Mid-range pricing strategy.

Ad spend: Estimated $22.3K/mo in paid search ($268.0K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (76%), CA (6%), VN (4%).

Best-selling product: Ultra Leggings with Wide Waistband ($42). Other top sellers include Ultra Leggings with Wide Waistband, Ultra Leggings with Wide Waistband, Ultra Leggings with Wide Waistband.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Leggings Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$8K/mo
Total Stores
17
Avg Revenue
$447/mo
Top 10% Threshold
$38K/mo

Competition Breakdown

71%
18%
6%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Leggings market generates $0M/month across 17 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Leggings stores earn $38K+/month
  • This store outperforms 99% of Leggings competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
45.6%
Pages/Visit
3.3
Avg. Time on Site
39s
Avg. Product Price
$51

Range: $42 - $58

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Marketing Efficiency70/100
Revenue Performance56/100
Trustpilot45/100

Traffic Sources

organic33.6%
paid21.2%
direct15.5%
social5.2%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$22K

Google Ads estimate

Yearly Ad Budget

$268K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
socks84K$1.13$74.2K
hueEasy43K$0.92$3.1K
yoga pantsEasy41K$1.81$20.5K
pantyhoseEasy35K$0.54$1.8K
fuzzy socksEasy18K$0.55$536

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
76.3%
🇨🇦Canada
5.9%
🇻🇳Vietnam
3.9%
🇩🇪Germany
2.7%
🇪🇸Spain
2.3%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About HUE

Is HUE a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, HUE is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is HUE safe to buy from? Is it a scam?

HUE has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (63/100).

What is HUE's EcomScout rating and what does it mean?

HUE has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does HUE generate?

HUE receives approximately 815.6K visits per year with estimated monthly revenue of $42.3K - $91.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does HUE use?

We detected 6 Shopify apps on HUE, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Leggings store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against HUE. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Leggings store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

HUE Shopify store analysis • LeggingsFashion & Apparel • Unlikely Dropshipper • Rating: S

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