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56/100
EcomScout

Huffer receives an EcomScout Rating of A+ (56/100), ranking #9,525 out of 372,140 Shopify stores we track. This Streetwear Fashion & Apparel store attracts 1.3M visits per year with estimated revenue of $86.8K - $188.0K/mo. It offers 696 products at an average price of $74.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$86.8K - $188.0K/mo
Est. Traffic/mo
109.0K
Products
696
Top Market
NZ (94%)
Top Channel
direct (9%)

Store Intelligence Summary

Traffic breakdown: direct 9%, referral 1%.

Product pricing: Average price of $74 (range: $30 – $100). Mid-range pricing strategy.

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Top markets: NZ (94%), US (4%), AU (2%).

Best-selling product: ESSENTIAL TRUE HOOD 300 BLACK ($99.9). Other top sellers include ESSENTIAL TRUE CREW300 NAVY, ESSENTIAL SUP TEE BLACK, ESSENTIAL TRACK SHORT GREY MARLE.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Streetwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$754K/mo
Total Stores
424
Avg Revenue
$2K/mo
Top 10% Threshold
$32K/mo

Competition Breakdown

37%
42%
12%
4%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Streetwear market generates $1M/month across 424 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Streetwear stores earn $32K+/month
  • This store outperforms 94% of Streetwear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
20.8%
Pages/Visit
4.5
Avg. Time on Site
57s
Avg. Product Price
$74

Range: $30 - $100

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance73/100
Marketing Efficiency7/100

Traffic Sources

direct8.7%
referral1.4%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
93.7%
🇺🇸United States
4.0%
🇦🇺Australia
1.6%
🇬🇧United Kingdom
0.4%
🇩🇪Germany
0.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Huffer

Is Huffer a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Huffer is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Huffer safe to buy from? Is it a scam?

We don't have Trustpilot review data for Huffer. However, our EcomScout rating is A+ (56/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Huffer's EcomScout rating and what does it mean?

Huffer has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Huffer generate?

Huffer receives approximately 1.3M visits per year with estimated monthly revenue of $86.8K - $188.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Huffer use?

We detected 6 Shopify apps on Huffer, including Shop, Frequently Bought Together, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Streetwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Huffer. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Streetwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Huffer Shopify store analysis • StreetwearFashion & Apparel • Unlikely Dropshipper • Rating: A+

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