HUF receives an EcomScout Rating of S (62/100), ranking #14,173 out of 1,188,667 Shopify stores we track. This Streetwear Fashion & Apparel store attracts 698.5K visits per year with estimated revenue of $2.0K - $4.3K/mo. It offers 517 products at an average price of ¥8,503.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 35%, paid 22%, direct 20%, referral 5%.
Product pricing: Average price of ¥8,503 (range: ¥4,950 – ¥19,800) — ≈ $57 USD. Mid-range pricing strategy.
0Customer trust: Trustpilot score 1.7/5 based on 20 reviews. Mixed reviews — potential service or quality concerns.
Top markets: JP (96%), TW (4%).
Best-selling product: HUF X ORION WORLDWIDE TEE (¥7,480). Other top sellers include BOX LOGO POCKET TEE, NEW ERA OLYMPIA HAT, NEW ERA HUF USA HAT.
Streetwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Streetwear market generates $4M/month across 3,700 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Streetwear stores earn $30K+/month
- •This store outperforms 96% of Streetwear competitors
- •Low average order value ($0) — consider bundling or upsells
- •172 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Streetwear
Best Selling Products
#1HUF X ORION WORLDWIDE TEE
¥7,480≈ $50
#2BOX LOGO POCKET TEE
¥6,985≈ $47
#3NEW ERA OLYMPIA HAT
¥9,900≈ $66
#4NEW ERA HUF USA HAT
¥7,975≈ $53
#5HUF X ORION COLLAGE SHIRT
¥19,800≈ $133
#6HUF X ORION WORLDWIDE LANTERN
¥9,900≈ $66
#7HUF X ORION COLLAGE FACE TOWEL
¥4,950≈ $33
#8HUF X ORION DRAFT CAN WALLET
¥4,950≈ $33
#9HUF X ORION DRAFT SKATE DECK
¥19,800≈ $133
#10HUF X ORION DRAFT TEE
¥7,480≈ $50
≈ $57 USD
Range: ¥4,950 - ¥19,800
Rating Breakdown
Traffic Sources
Trustpilot Rating
20 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
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Frequently Asked Questions About HUF
Is HUF a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, HUF is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is HUF safe to buy from? Is it a scam?
HUF has a Trustpilot rating of 1.7/5 based on 20 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (62/100).
What is HUF's EcomScout rating and what does it mean?
HUF has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does HUF generate?
HUF receives approximately 698.5K visits per year with estimated monthly revenue of $2.0K - $4.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does HUF use?
We detected 8 Shopify apps on HUF, including Pre-Order, Shop, GemPages Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Streetwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against HUF. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Streetwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.