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Hugo Stockholm

hugo-sthlm.com
B+
49/100
EcomScout

Hugo Stockholm receives an EcomScout Rating of B+ (49/100), ranking #57,719 out of 1,192,792 Shopify stores we track. This Men's Clothing Fashion & Apparel store attracts 54.3K visits per year with estimated revenue of $2.2K - $4.7K/mo. It offers 758 products at an average price of SEK 1,137.

Analysis by EcomScout Research Team · How we calculate ratings

Men's ClothingFashion & ApparelClothing
Est. Revenue/mo
$2.2K - $4.7K/mo
Est. Traffic/mo
4.5K
Products
758
Top Market
SE (98%)
Top Channel
N/A
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Product pricing: Average price of SEK 1,137 (range: SEK 540 – SEK 2,520) — ≈ $108 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: SE (98%), NL (2%).

Best-selling product: Polo Button Shirt - Denim (SEK 650). Other top sellers include REGULAR - Ecru, Tapered Chino - Rinsed, SLIM STRAIGHT STRETCH - VINTAGE SUN WASH.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Men's Clothing Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$10.3M/mo
Total Stores
1,430
Avg Revenue
$7K/mo
Top 10% Threshold
$113K/mo

Competition Breakdown

22%
34%
25%
8%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Men's Clothing market generates $10M/month across 1,430 stores
  • •11% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Men's Clothing stores earn $113K+/month
  • •This store outperforms 94% of Men's Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •154 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Men's Clothing

Block80%Shop73%Pre-Order40%Judge.me Product Reviews38%

Best Selling Products

Polo Button Shirt - Denim#1

Polo Button Shirt - Denim

SEK 650≈ $62

REGULAR - Ecru#2

REGULAR - Ecru

SEK 699≈ $66

Tapered Chino - Rinsed#3

Tapered Chino - Rinsed

SEK 540≈ $51

SLIM STRAIGHT STRETCH - VINTAGE SUN WASH#4

SLIM STRAIGHT STRETCH - VINTAGE SUN WASH

SEK 839≈ $80

M5 Straight - Organic Ecru Selvedge - Stone Wash#5

M5 Straight - Organic Ecru Selvedge - Stone Wash

SEK 1,599≈ $152

M7 Tapered - Comfort Organic - Americano#6

M7 Tapered - Comfort Organic - Americano

SEK 800≈ $76

SLIM STRAIGHT TWILL STRETCH - Navy#7

SLIM STRAIGHT TWILL STRETCH - Navy

SEK 599≈ $57

Safari Shirt Jacket - Army Green#8

Safari Shirt Jacket - Army Green

SEK 2,499≈ $237

GARAGE JACKET - SURPLUS GREEN#9

GARAGE JACKET - SURPLUS GREEN

SEK 750≈ $71

Russel - Dark Navy#10

Russel - Dark Navy

SEK 909≈ $86

Analyzing...
Bounce Rate
33.6%
Pages/Visit
2.5
Avg. Time on Site
1m 57s
Avg. Product Price
SEK 1,137

≈ $108 USD

Range: SEK 540 - SEK 2,520

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance50/100
Trustpilot45/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
97.7%
🇳🇱Netherlands
2.3%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

Yotpo Reviews & UGCKlaviyo: Email Marketing & SMSShogun Page Builder4.8Pre-Order0ShopBlock

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Frequently Asked Questions About Hugo Stockholm

Is Hugo Stockholm a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Hugo Stockholm is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Hugo Stockholm safe to buy from? Is it a scam?

Hugo Stockholm has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (49/100).

What is Hugo Stockholm's EcomScout rating and what does it mean?

Hugo Stockholm has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Hugo Stockholm generate?

Hugo Stockholm receives approximately 54.3K visits per year with estimated monthly revenue of $2.2K - $4.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Hugo Stockholm use?

We detected 6 Shopify apps on Hugo Stockholm, including Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS, Shogun Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Men's Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Hugo Stockholm. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Men's Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Hugo Stockholm Shopify store analysis • Men's Clothing • Fashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: August 11, 2026

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