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59/100
EcomScout

Humax receives an EcomScout Rating of S (59/100), ranking #20,499 out of 1,125,961 Shopify stores we track. This Home Entertainment & Smart Devices Electronics & Tech store attracts 239.4K visits per year with estimated revenue of $29.4K - $73.5K/mo. It offers 23 products at an average price of £182.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$29.4K - $73.5K/mo
Est. Traffic/mo
19.9K
Products
23
Top Market
GB (81%)
Top Channel
direct (26%)
Trustpilot
4.4/5 (3,051)

Store Intelligence Summary

Traffic breakdown: direct 26%, referral 22%, organic 21%, paid 11%.

Product pricing: Average price of £182 (range: £15 – £629) — ≈ $231 USD. Positioned in the premium segment.

Customer trust: Trustpilot score 4.4/5 based on 3,051 reviews. Good standing with customers.

Top markets: GB (81%), US (11%), IN (8%).

Best-selling product: Humax A1 4K Android TV Streaming Box (£79). Other top sellers include Humax Aura 4K Android TV Recorder, Humax Aura 4K Android TV Recorder (Refurbished) with Freeview Play, Humax Wi-Fi Smart Plug.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Entertainment & Smart Devices Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$58K/mo
Total Stores
1
Avg Revenue
$58K/mo
Top 10% Threshold
$58K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Entertainment & Smart Devices market generates $0M/month across 1 stores
  • This store outperforms 0% of Home Entertainment & Smart Devices competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
73.9%
Pages/Visit
1.7
Avg. Time on Site
50s
Avg. Product Price
£182

≈ $231 USD

Range: £15 - £629

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance53/100

Traffic Sources

direct25.9%
referral22.2%
organic20.5%
paid10.7%
social0.0%

Trustpilot Rating

4.4

3,051 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
80.9%
🇺🇸United States
11.0%
🇮🇳India
8.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Frequently Asked Questions About Humax

Is Humax a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Humax is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Humax safe to buy from? Is it a scam?

Humax has a Trustpilot rating of 4.4/5 based on 3,051 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (59/100).

What is Humax's EcomScout rating and what does it mean?

Humax has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Humax generate?

Humax receives approximately 239.4K visits per year with estimated monthly revenue of $29.4K - $73.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Humax use?

We detected 11 Shopify apps on Humax, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Entertainment & Smart Devices store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Humax. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Entertainment & Smart Devices store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Humax Shopify store analysis • Home Entertainment & Smart DevicesElectronics & Tech • Unlikely Dropshipper • Rating: S

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