Hurley
hurley.com.brHurley receives an EcomScout Rating of S (67/100), ranking #4,876 out of 1,044,718 Shopify stores we track. This Surfwear Fashion & Apparel store attracts 971.6K visits per year with estimated revenue of $53.5K - $115.9K/mo. It offers 250 products at an average price of R$210.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 43%, paid 20%, direct 16%, social 11%.
Product pricing: Average price of R$210 (range: R$170 – R$269) — ≈ $42 USD. Mid-range pricing strategy.
Ad spend: Estimated $729/mo in paid search ($8.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.1/5 based on 83 reviews. Mixed reviews — potential service or quality concerns.
Top markets: BR (98%), US (2%).
Best-selling product: Camiseta Especial Hurley Wash Bege (R$170.10). Other top sellers include Camiseta Especial Hurley Wash Preta, Bermuda de Moletom Hurley One&Only Marrom, Bermuda Híbrida Hurley Nine Nine 18" Preta.
Surfwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Surfwear market generates $0M/month across 63 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •79% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Surfwear stores earn $43K+/month
- •This store outperforms 96% of Surfwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Surfwear
Best Selling Products
#1Camiseta Especial Hurley Wash Bege
R$170.10≈ $34
#2Camiseta Especial Hurley Wash Preta
R$170.10≈ $34
#3Bermuda de Moletom Hurley One&Only Marrom
R$233.10≈ $47
#4Bermuda Híbrida Hurley Nine Nine 18" Preta
R$269.10≈ $54
#5Bermuda de Moletom Hurley One&Only Preta
R$233.10≈ $47
#6Shorts Hurley Speed 17" Areia
R$269.10≈ $54
#7Shorts Hurley Speed 17" Mescla Preto
R$179.40≈ $36
#8Boardshorts Hurley Company 19.5" Preto
R$242.10≈ $48
#9Boardshorts Hurley Aloha 19.5" Preto
R$260.10≈ $52
#10Camiseta Especial Hurley Company MaxFit Marrom
R$197.10≈ $39
≈ $42 USD
Range: R$170 - R$269
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$729
Google Ads estimate
Yearly Ad Budget
$9K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| hurleyEasy | 42K | $0.14 | $3.2K |
| hurley phantom shortsEasy | 180 | - | - |
Trustpilot Rating
83 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Hurley
Is Hurley a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Hurley is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Hurley safe to buy from? Is it a scam?
Hurley has a Trustpilot rating of 2.1/5 based on 83 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).
What is Hurley's EcomScout rating and what does it mean?
Hurley has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Hurley generate?
Hurley receives approximately 971.6K visits per year with estimated monthly revenue of $53.5K - $115.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Hurley use?
We detected 8 Shopify apps on Hurley, including Yotpo Reviews & UGC, Judge.me Product Reviews, Abandoned Cart Recovery and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Surfwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Hurley. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Surfwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.