ibybeauty.com
ibybeauty.comibybeauty.com receives an EcomScout Rating of C+ (29/100), ranking #183,390 out of 537,245 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 98.9K visits per year with estimated revenue of $3.7K - $9.2K/mo. It offers 51 products at an average price of $21.
Store descriptionIBY Beauty exists to be a positive force for the empowerment of the ever-evolving beauty innately found in each person. IBY Beauty actively celebrates this beauty with quality, affordable (lips, eyes, face, brows) products that are as versatile as YOU. We're always launching the newest in eyeshadows and lipsticks.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $21 (range: $1 – $45). Budget-friendly positioning targeting volume sales.
Top markets: US (100%).
Best-selling product: Lush Eyeshadows | Single Shade Eyeshadow | IBY Beauty ($6). Other top sellers include Mini Highlighters, Radiant Glow Highlighter Prosecco, Radiant Glow Highlighter 24k Magic.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Top Apps in Makeup
Best Selling Products
#1Lush Eyeshadows | Single Shade Eyeshadow | IBY Beauty
$6
#2Shipping Protection by Route
$0.98
#3Mini Highlighters
$8
#4Radiant Glow Highlighter Prosecco
$19
#5Radiant Glow Highlighter 24k Magic
$19
#6Poolside Eyeshadow Palette
$32
#7Desert Vibes Eyeshadow Palette
$32
#8Shade Lipstix
$18
#9Sun Kissed Mini Blush
$8
#10IBY Gloss'd Up Lip Topper
$18
Range: $1 - $45
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| beauty conferences 2019 | 135 | $3.31 | - |
| lancome black friday 2019 | 124 | - | - |
| tarte cosmetics deal | 119 | - | - |
| ulta sale calendar 2019 | 110 | $0.46 | - |
| beauty conferences 2018 | 80 | - | - |
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (37)
スマホナビゲーション｜リテリア Navigation0
Klaviyo Reviews4.8
Inventora ‑ show stock level4.8
Varia ‑ variants on collection4.1
Swatcher ‑ Color Swatch Option4.9
PreCom ‑ coming soon preorders3.8
Generate images AI Images4.9
iHover‑ Slider Image On Hover4.9
Infi ‑ Infinite Scroll Load5.0
Google Reviews by Elfsight4.1
Apple App Store Reviews0
Facebook Reviews by Elfsight4.0
Elfsight Booking Reviews0
Airbnb Reviews by Elfsight5.0
Google Maps ‑ Store Locator3.8+22 moreE-commerce Platform
ShopifyCDN
AWS CloudFrontMarketing
Payment
Shopify PaymentsReviews
Analytics
Facebook Pixel
Google Analytics
Google Tag ManagerSimilar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz
Frequently Asked Questions About ibybeauty.com
Is ibybeauty.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, ibybeauty.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is ibybeauty.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for ibybeauty.com. However, our EcomScout rating is C+ (29/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is ibybeauty.com's EcomScout rating and what does it mean?
ibybeauty.com has an EcomScout rating of C+ (29/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does ibybeauty.com generate?
ibybeauty.com receives approximately 98.9K visits per year with estimated monthly revenue of $3.7K - $9.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does ibybeauty.com use?
We detected 37 Shopify apps on ibybeauty.com, including スマホナビゲーション｜リテリア Navigation, Klaviyo Reviews, Inventora ‑ show stock level and more. The store uses the "New IBY Chocolatier Palette Theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against ibybeauty.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.