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iconalondon.com

iconalondon.com
B
37/100
EcomScout

iconalondon.com receives an EcomScout Rating of B (37/100), ranking #157,650 out of 1,194,678 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 9.6K visits per year with estimated revenue of $50 - $98/mo. It offers 390 products.

Analysis by EcomScout Research Team · How we calculate ratings

SkincareBeauty & Personal CareExfoliating Scrubs
Est. Revenue/mo
$50 - $98/mo
Est. Traffic/mo
796
Products
390
Top Market
IN (100%)
Top Channel
N/A

Store Intelligence Summary

0

Top markets: IN (100%).

Best-selling product: Premium Honey & Saffron Scrub. Other top sellers include Premium petroleum jelly, Trolley Speaker, Icona London Triple Action Face Wash.

How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Skincare market generates $10M/month across 7,392 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •90% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Skincare stores earn $11K+/month
  • •This store outperforms 89% of Skincare competitors
  • •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • •High average order value ($183) suggests premium positioning works well
  • •102 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Skincare

Shop86%Block73%Judge.me Product Reviews45%Klaviyo: Email Marketing & SMS37%

Best Selling Products

Premium Honey & Saffron Scrub#1

Premium Honey & Saffron Scrub

Premium petroleum jelly#2

Premium petroleum jelly

Trolley Speaker#3

Trolley Speaker

Icona 20L Digital Microwave Oven with LED Display, 1100W, 5 Power Levels, 99-Min Timer, Turntable Glass Tray, Elegant European Design, Black (Model ILDMO-2035XB)#4

Icona 20L Digital Microwave Oven with LED Display, 1100W, 5 Power Levels, 99-Min Timer, Turntable Glass Tray, Elegant European Design, Black (Model ILDMO-2035XB)

Icona London Triple Action Face Wash#5

Icona London Triple Action Face Wash

Display Fridge#6

Display Fridge

Air Fryer With Oven#7

Air Fryer With Oven

Icona London's Air Conditioner#8

Icona London's Air Conditioner

Steam Iron#9

Steam Iron

Premium Baby Diapers (Maxi-36 Pieces)#10

Premium Baby Diapers (Maxi-36 Pieces)

Analyzing...
Bounce Rate
36.7%
Pages/Visit
1.0
0

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance35/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Top Countries

🇮🇳India
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

Pre-Order0Countdown TimerReCharge Subscriptions

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Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
See all trending Skincare products

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Frequently Asked Questions About iconalondon.com

Is iconalondon.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, iconalondon.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is iconalondon.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for iconalondon.com. However, our EcomScout rating is B (37/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is iconalondon.com's EcomScout rating and what does it mean?

iconalondon.com has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does iconalondon.com generate?

iconalondon.com receives approximately 9.6K visits per year with estimated monthly revenue of $50 - $98/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does iconalondon.com use?

We detected 3 Shopify apps on iconalondon.com, including Pre-Order, Countdown Timer, ReCharge Subscriptions.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against iconalondon.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

iconalondon.com Shopify store analysis • Skincare • Beauty & Personal Care • Unlikely Dropshipper • Rating: B

Last updated: July 26, 2026

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