Icon By Design
iconbydesign.com.auIcon By Design receives an EcomScout Rating of S (71/100), ranking #3,624 out of 1,125,961 Shopify stores we track. This Furniture Home & Garden store attracts 1.4M visits per year with estimated revenue of $449.5K - $989.0K/mo. It offers 675 products at an average price of A$913.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 30%, paid 25%, direct 15%, social 10%.
Product pricing: Average price of A$913 (range: A$345 – A$3,290) — ≈ $602 USD. Positioned in the premium segment.
Ad spend: Estimated $187/mo in paid search ($2.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.4/5 based on 26 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (94%), US (2%), RU (2%).
Best-selling product: Jackson Round Extendable Dining Table - 130-170 x 130cm in Solid American Oak (A$3,290). Other top sellers include Frida Nesting Tables - Solid American Oak, Magnus Extendable Dining Table - 160-200 x 90cm in Solid American Oak, Magnus Dining Chair - Solid American Oak with Solid Seat.
Furniture Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Furniture market generates $7M/month across 4,835 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Furniture stores earn $11K+/month
- •This store outperforms 87% of Furniture competitors
- •Chairs shows highest opportunity with $1,673 median revenue and medium competition
- •High average order value ($253) suggests premium positioning works well
Top Apps in Furniture
Best Selling Products
#1Magnus Extendable Dining Table - 160-200 x 90cm in Solid American Oak (Original)
A$1,794≈ $1,184
#2Jackson Round Extendable Dining Table - 130-170 x 130cm in Solid American Oak
A$3,290≈ $2,171
#3Frida Nesting Tables - Solid American Oak
A$590≈ $389
#4Magnus Extendable Dining Table - 160-200 x 90cm in Solid American Oak
A$2,990≈ $1,973
#5Magnus Dining Chair - Solid American Oak with Solid Seat
A$690≈ $455
#6Magnus Dining Chair - Solid American Oak with Aloe Green Fabric
A$590≈ $389
#7Magnus Dining Chair - Solid American Oak with Chambray Blue Fabric
A$413≈ $273
#8Magnus Dining Chair - Solid American Oak with Oatmeal Beige Fabric
A$413≈ $273
#9Magnus Dining Chair - Solid American Oak with Pewter Grey Fabric
A$354≈ $234
#10Magnus Dining Chair - Solid American Oak with Grey Leather
A$345≈ $228
≈ $602 USD
Range: A$345 - A$3,290
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$187
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| dining chairsEasy | 19K | $1.79 | $51.3K |
| ikea australiaEasy | 2K | $0.62 | $1 |
| modern dining chairEasy | 570 | $2.78 | $1.7K |
| west elm australiaEasy | 90 | - | - |
| melbourne furniture stores | 85 | - | - |
Trustpilot Rating
26 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Trustpilot
EmbedSimilar Stores
View all →Trending Furniture Products
Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.
Lazzanto Nightstand with Rear Charging Station, LED Light, 2 Drawers, Black | Industrial Nightstand, 2 USB-A Ports & AC Outlets, Raised Back Guard, Fabric Storage Drawers, Bedside Table for Bedroom, Dorm
WLIVE Tall Dresser for Bedroom, 9 Drawer Chest of Drawers, Rustic Brown | 9 roomy fabric drawers, Tall storage design, Bedroom or closet use, Sturdy steel frame, Smooth wood tabletop
SUPERJARE 78.8 inch Narrow Behind Couch Table with 2 Charging Stations | 2 AC Outlets with USB-C Ports, Extra Storage Behind Sofa, Sofa Table Console Table for Entryway Living room, Rustic Brown
Kitsure Shoe Rack - Non-Woven Shoe Rack Shelf, 27.5" Wide - 3 Tier, Black | Shoe Organizer for Closet, Entryway, Garage, Stackable Shoe Shelves, college dorm&apartment essentials
Frequently Asked Questions About Icon By Design
Is Icon By Design a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Icon By Design is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Icon By Design safe to buy from? Is it a scam?
Icon By Design has a Trustpilot rating of 3.4/5 based on 26 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (71/100).
What is Icon By Design's EcomScout rating and what does it mean?
Icon By Design has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Icon By Design generate?
Icon By Design receives approximately 1.4M visits per year with estimated monthly revenue of $449.5K - $989.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Icon By Design use?
We detected 7 Shopify apps on Icon By Design, including Trustpilot, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Furniture store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Icon By Design. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.