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62/100
EcomScout

LifeSaver receives an EcomScout Rating of S (62/100), ranking #5,864 out of 517,716 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 235.5K visits per year with estimated revenue of $43.3K - $93.9K/mo. It offers 60 products at an average price of £126.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$43.3K - $93.9K/mo
Est. Traffic/mo
19.6K
Products
60
Top Market
US (57%)
Top Channel
direct (52%)
Trustpilot
4.0/5 (489)

Store Intelligence Summary

Traffic breakdown: direct 52%, referral 2%.

Product pricing: Average price of £126 (range: £7 – £460) — ≈ $161 USD. Positioned in the premium segment.

Ad spend: Estimated $8/mo in paid search ($96/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.0/5 based on 489 reviews. Good standing with customers.

Top markets: US (57%), GB (31%), CA (8%).

Best-selling product: LifeSaver Jerrycan Activated Carbon Filters (5 pack) (£36). Other top sellers include LifeSaver Jerrycan, LifeSaver Cube, LifeSaver Cube Activated Carbon Filters (6 pack).

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10.2M/mo
Total Stores
1,870
Avg Revenue
$5K/mo
Top 10% Threshold
$75K/mo

Competition Breakdown

21%
40%
24%
7%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $10M/month across 1,870 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $75K+/month
  • This store outperforms 93% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 142 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
25.0%
Pages/Visit
2.4
Avg. Time on Site
2m 45s
Avg. Product Price
£126

≈ $161 USD

Range: £7 - £460

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth70/100
Revenue Performance58/100
Marketing Efficiency22/100

Traffic Sources

direct52.5%
referral2.2%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8

Google Ads estimate

Yearly Ad Budget

$96

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
icon lifesaverEasy600--
best water filter for viruses90--
lifesaver water filtration44--
portable water filters that remove chemicals42--
michael pritchard lifesaver34--

Trustpilot Rating

4.0

489 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
56.8%
🇬🇧United Kingdom
30.9%
🇨🇦Canada
7.7%
🇳🇱Netherlands
2.6%
🇮🇳India
2.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

99
$39.99+113%
FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

96
$127.99+69%
Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

89
$46.68+64%
MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

88
$19.79+187%
See all trending Outdoor Gear products

Frequently Asked Questions About LifeSaver

Is LifeSaver a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, LifeSaver is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is LifeSaver safe to buy from? Is it a scam?

LifeSaver has a Trustpilot rating of 4.0/5 based on 489 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).

What is LifeSaver's EcomScout rating and what does it mean?

LifeSaver has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does LifeSaver generate?

LifeSaver receives approximately 235.5K visits per year with estimated monthly revenue of $43.3K - $93.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does LifeSaver use?

We detected 13 Shopify apps on LifeSaver, including Shogun Page Builder, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against LifeSaver. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

LifeSaver Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: S

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