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identitypet.com

identitypet.com
54/100
EcomScout

identitypet.com receives an EcomScout Rating of A+ (54/100), ranking #12,542 out of 416,199 Shopify stores we track. This Pet Food Pets store attracts 122.5K visits per year with estimated revenue of $21.9K - $43.8K/mo. It offers 44 products at an average price of $78.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$21.9K - $43.8K/mo
Est. Traffic/mo
10.2K
Products
44
Top Market
US (89%)
Top Channel
direct (14%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: direct 14%.

Product pricing: Average price of $78 (range: $47 – $116). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (89%), CA (9%), IN (1%).

Best-selling product: 95% Free-Range Canadian Duck & Duck Broth Pâté Wet Cat Food ($84.99). Other top sellers include Persona 80% European Rabbit & Rabbit Broth Pâté Wet Cat Food, 95% Free-Range Cobb Chicken & Chicken Broth Pâté Wet Cat Food, 95% Free-Range Heritage Turkey & Turkey Broth Pâté Wet Cat Food.

How is the EcomScout Rating calculated? The A+ grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Food Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$219K/mo
Total Stores
71
Avg Revenue
$3K/mo
Top 10% Threshold
$76K/mo

Competition Breakdown

31%
41%
14%
10%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Food market generates $0M/month across 71 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 72% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Pet Food stores earn $76K+/month
  • This store outperforms 96% of Pet Food competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
59.8%
Pages/Visit
1.5
Avg. Time on Site
8s
Avg. Product Price
$78

Range: $47 - $116

Rating Breakdown

Business Quality90/100
Traffic Growth75/100
Revenue Performance48/100
Trustpilot45/100
Marketing Efficiency19/100

Traffic Sources

direct13.5%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
iandloveandyou cat food190$4.88-
nom nom now cat food reviews125--
identity pet foodEasy44$1.32-
pet chip registry reviews44--
buy cheap dog food online44--

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
89.3%
🇨🇦Canada
9.5%
🇮🇳India
1.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About identitypet.com

Is identitypet.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, identitypet.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is identitypet.com safe to buy from? Is it a scam?

identitypet.com has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (54/100).

What is identitypet.com's EcomScout rating and what does it mean?

identitypet.com has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does identitypet.com generate?

identitypet.com receives approximately 122.5K visits per year with estimated monthly revenue of $21.9K - $43.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does identitypet.com use?

We detected 7 Shopify apps on identitypet.com, including Klaviyo: Email Marketing & SMS, Gorgias, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Food store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against identitypet.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Food store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

identitypet.com Shopify store analysis • Pet FoodPets • Unlikely Dropshipper • Rating: A+

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