iilumo
iilumo.comiilumo receives an EcomScout Rating of S (59/100), ranking #13,806 out of 1,048,928 Shopify stores we track. This Home Decor Home & Garden store attracts 525.9K visits per year with estimated revenue of $35.5K - $78.0K/mo. It offers 841 products at an average price of A$64.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 52%, paid 12%, direct 11%, social 7%.
Product pricing: Average price of A$64 (range: A$10 – A$199) — ≈ $42 USD. Mid-range pricing strategy.
Ad spend: Estimated $26/mo in paid search ($312/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.7/5 based on 405 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (65%), US (14%), NZ (4%).
Best-selling product: T10 CANBUS LED BULB : WHITE (A$16). Other top sellers include T10 EXTREME OUTPUT 360° LED BULB, FLARE+ : T15 (W16W) WHITE LED BULB, T10 HIGH OUTPUT 360° LED BULB.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $34M/month across 18,510 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •77% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $28K+/month
- •This store outperforms 93% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •671 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1T10 CANBUS LED BULB : WHITE
A$16≈ $11
#2T10 EXTREME OUTPUT 360° LED BULB
A$18≈ $12
#3FLARE+ : T15 (W16W) WHITE LED BULB
A$89≈ $59
#4T10 HIGH OUTPUT 360° LED BULB
A$16≈ $11
#5BURST+ : T20 (7440) AMBER LED BULB
A$89≈ $59
#631MM EXTREME OUTPUT FESTOON LED BULB : WHITE
A$16≈ $11
#728MM EXTREME OUTPUT FESTOON LED BULB : WHITE
A$16≈ $11
#8BURST+ : BAU15S (PY21W) AMBER LED BULB
A$89≈ $59
#9FLARE+ : T20 (7440) WHITE LED BULB
A$89≈ $59
#10COSMIC+ H7 LED BULB
A$199≈ $131
≈ $42 USD
Range: A$10 - A$199
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$26
Google Ads estimate
Yearly Ad Budget
$312
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| iilumoEasy | 90 | - | - |
| headlight bulbs led | 70 | $1.25 | - |
| faros ledEasy | 44 | - | - |
| frs clear side markers | 44 | - | - |
| gomolight | 24 | - | - |
Trustpilot Rating
405 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue
Frequently Asked Questions About iilumo
Is iilumo a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, iilumo is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is iilumo safe to buy from? Is it a scam?
iilumo has a Trustpilot rating of 1.7/5 based on 405 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (59/100).
What is iilumo's EcomScout rating and what does it mean?
iilumo has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does iilumo generate?
iilumo receives approximately 525.9K visits per year with estimated monthly revenue of $35.5K - $78.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does iilumo use?
We detected 6 Shopify apps on iilumo, including Shop, Klaviyo: Email Marketing & SMS, Stamped.io Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against iilumo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.