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Shop Illy

illy.com.au
45/100
EcomScout

Shop Illy receives an EcomScout Rating of B+ (45/100), ranking #24,597 out of 381,771 Shopify stores we track. This Coffee Food & Beverage store attracts 76.2K visits per year with estimated revenue of $8.2K - $16.3K/mo. It offers 103 products at an average price of $59.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.2K - $16.3K/mo
Est. Traffic/mo
6.4K
Products
103
Top Market
AU (93%)
Top Channel
N/A
Trustpilot
1.5/5 (345)

Store Intelligence Summary

Product pricing: Average price of $59 (range: $10 – $216). Mid-range pricing strategy.

Customer trust: Trustpilot score 1.5/5 based on 345 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (93%), US (7%).

Best-selling product: Classico Coffee Beans 6x250g ($108). Other top sellers include Classico Ground Coffee 6x250g, Classico Iperespresso Capsules 6 Pack Carton, Classico Instant Coffee 6x95g.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Coffee Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.6M/mo
Total Stores
700
Avg Revenue
$2K/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

30%
53%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Coffee market generates $2M/month across 700 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Coffee stores earn $18K+/month
  • This store outperforms 87% of Coffee competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
33.8%
Pages/Visit
2.0
Avg. Time on Site
45s
Avg. Product Price
$59

Range: $10 - $216

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot50/100
Revenue Performance33/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

1.5

345 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
92.6%
🇺🇸United States
7.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Shop Illy

Is Shop Illy a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Shop Illy is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Shop Illy safe to buy from? Is it a scam?

Shop Illy has a Trustpilot rating of 1.5/5 based on 345 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (45/100).

What is Shop Illy's EcomScout rating and what does it mean?

Shop Illy has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Shop Illy generate?

Shop Illy receives approximately 76.2K visits per year with estimated monthly revenue of $8.2K - $16.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Shop Illy use?

We detected 4 Shopify apps on Shop Illy, including Vitals, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Coffee store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Shop Illy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Coffee store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Shop Illy Shopify store analysis • CoffeeFood & Beverage • Unlikely Dropshipper • Rating: B+

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