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I Love Ugly

iloveugly.com
65/100
EcomScout

I Love Ugly receives an EcomScout Rating of S (65/100), ranking #2,738 out of 200,211 Shopify stores we track. This Accessories Fashion & Apparel store attracts 1.1M visits per year with estimated revenue of $129.4K - $280.4K/mo. It offers 235 products at an average price of $25.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$129.4K - $280.4K/mo
Est. Traffic/mo
93.2K
Products
235
Top Market
US (71%)
Top Channel
direct (25%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: direct 25%, referral 6%.

Product pricing: Average price of $25 (range: $25 – $25). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (71%), NZ (8%), CA (6%).

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$16.6M/mo
Total Stores
10,083
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

34%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Accessories market generates $17M/month across 10,083 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Accessories stores earn $11K+/month
  • This store outperforms 86% of Accessories competitors
  • Belts shows highest opportunity with $2,360 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 135 enterprise stores (>$100K/mo) proves scalability in this market

Best Selling Products

Analyzing...
Bounce Rate
41.4%
Pages/Visit
5.0
Avg. Time on Site
1m 26s
Avg. Product Price
$25

Range: $25 - $25

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance73/100
Trustpilot45/100
Marketing Efficiency26/100

Traffic Sources

direct24.6%
referral6.1%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
i love ugly pantsEasy135--
i love ugly hoodie90--
i love ugly clothingEasy90--
i love ugly zespy90--
i love ugly usa55--

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
71.3%
🇳🇿New Zealand
8.0%
🇨🇦Canada
5.7%
🇦🇺Australia
3.6%
🇻🇳Vietnam
2.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Trending Accessories Products

Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

98
$25.63+185%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

98
$11.99+104%
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

89
$26.99+214%
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

88
$14.98+150%
See all trending Accessories products

Frequently Asked Questions About I Love Ugly

Is I Love Ugly a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, I Love Ugly is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is I Love Ugly safe to buy from? Is it a scam?

I Love Ugly has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (65/100).

What is I Love Ugly's EcomScout rating and what does it mean?

I Love Ugly has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does I Love Ugly generate?

I Love Ugly receives approximately 1.1M visits per year with estimated monthly revenue of $129.4K - $280.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does I Love Ugly use?

We detected 9 Shopify apps on I Love Ugly, including Trustpilot, Pre-Order, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against I Love Ugly. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

I Love Ugly Shopify store analysis • AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: S

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