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67/100
EcomScout

Incu receives an EcomScout Rating of S (67/100), ranking #3,695 out of 806,321 Shopify stores we track. This Clothing and Accessories Fashion & Apparel store attracts 13.1M visits per year with estimated revenue of $3.6M - $7.8M/mo. It offers 2.5K+ products at an average price of A$649.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.6M - $7.8M/mo
Est. Traffic/mo
1.1M
Products
2.5K+
Top Market
AU (80%)
Top Channel
organic (51%)
Trustpilot
2.9/5 (2)

Store Intelligence Summary

Traffic breakdown: organic 51%, direct 32%, paid 5%, referral 4%.

Product pricing: Average price of A$649 (range: A$165 – A$1,745) — ≈ $428 USD. Positioned in the premium segment.

Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (80%), US (3%), NZ (1%).

Best-selling product: Full Zip Hooded Anorak (A$575). Other top sellers include Work Jacket, NB Grey Oversized Sweatshirt, NB Grey Oversized Sweatshirt.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing and Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$4.3M/mo
Total Stores
2,848
Avg Revenue
$2K/mo
Top 10% Threshold
$21K/mo

Competition Breakdown

42%
39%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing and Accessories market generates $4M/month across 2,848 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 81% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing and Accessories stores earn $21K+/month
  • This store outperforms 93% of Clothing and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
  • 75 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.3%
Pages/Visit
5.1
Avg. Time on Site
2m 29s
Avg. Product Price
A$649

≈ $428 USD

Range: A$165 - A$1,745

Rating Breakdown

Traffic Growth90/100
Revenue Performance80/100
Business Quality80/100
Trustpilot45/100

Traffic Sources

organic50.6%
direct32.1%
paid4.6%
referral4.1%
social3.2%

Trustpilot Rating

2.9

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
79.8%
🇺🇸United States
2.8%
🇳🇿New Zealand
1.1%
🇬🇧United Kingdom
1.1%
🇰🇷South Korea
0.9%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

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6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

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Frequently Asked Questions About Incu

Is Incu a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Incu is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Incu safe to buy from? Is it a scam?

Incu has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).

What is Incu's EcomScout rating and what does it mean?

Incu has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Incu generate?

Incu receives approximately 13.1M visits per year with estimated monthly revenue of $3.6M - $7.8M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Incu use?

We detected 6 Shopify apps on Incu, including Pre-Order, Klaviyo: Email Marketing & SMS, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Incu. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Incu Shopify store analysis • Clothing and AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: S

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