Indielee
indielee.comIndielee receives an EcomScout Rating of A+ (56/100), ranking #29,264 out of 1,193,064 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 183.9K visits per year with estimated revenue of $14.4K - $28.1K/mo. It offers 50 products at an average price of $43.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $43 (range: $11 – $135). Mid-range pricing strategy.
Ad spend: Estimated $968/mo in paid search ($11.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.1/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (75%), VN (12%), IN (6%).
Best-selling product: CoQ-10 Toner ($38). Other top sellers include Squalane Facial Oil, Brightening Cleanser, Brightening Cream.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
Range: $11 - $135
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$968
Google Ads estimate
Yearly Ad Budget
$12K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| indie leeEasy | 3K | - | - |
| indie lee brightening cleanserEasy | 660 | - | - |
| indie lee cleanserEasy | 480 | - | - |
| bubble skin careEasy | 480 | - | - |
| indie lee tonerEasy | 480 | - | - |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Similar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About Indielee
Is Indielee a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Indielee is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Indielee safe to buy from? Is it a scam?
Indielee has a Trustpilot rating of 3.1/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (56/100).
What is Indielee's EcomScout rating and what does it mean?
Indielee has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Indielee generate?
Indielee receives approximately 183.9K visits per year with estimated monthly revenue of $14.4K - $28.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Indielee use?
We detected 5 Shopify apps on Indielee, including Gorgias, Yotpo Reviews & UGC, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Indielee. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.