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indigo.ca

indigo.ca
57/100
EcomScout

indigo.ca receives an EcomScout Rating of A+ (57/100), ranking #11,167 out of 586,280 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 48.5M visits per year with estimated revenue of $667.7K - $1.7M/mo. It offers 2.5K+ products at an average price of CA$13.

Store descriptionShop over 7 million books, home decor, stationery, toys, and more. Plus, free shipping and pick up in store on eligible orders.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$667.7K - $1.7M/mo
Est. Traffic/mo
4.0M
Products
2.5K+
Top Market
CA (83%)
Top Channel
SearchOrganic (54%)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 54%, Direct 36%, Mail 4%, Referrals 3%.

Product pricing: Average price of CA$13 — ≈ $9.32 USD. Budget-friendly positioning targeting volume sales.

Top markets: CA (83%), US (6%), IN (1%).

Best-selling product: Dynamic Watercolours: An Exploration of Colour, Texture And Technique (CA$15.19). Other top sellers include All About Life, Synaptic Dawn: When Humanity Meets the Machine, Pan Kejk i Frytka ze Wschodu.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$21.7M/mo
Total Stores
4,884
Avg Revenue
$4K/mo
Top 10% Threshold
$71K/mo

Competition Breakdown

24%
40%
23%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $22M/month across 4,884 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $71K+/month
  • This store outperforms 94% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 346 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.9%
Pages/Visit
5.1
Avg. Time on Site
2m 40s
Avg. Product Price
CA$13

≈ $9.32 USD

Range: CA$0 - CA$226

Rating Breakdown

Business Quality75/100
Revenue Performance72/100
Traffic Growth70/100
Marketing Efficiency35/100

Traffic Sources

SearchOrganic53.7%
Direct35.6%
Mail4.0%
Referrals2.6%
SocialOrganic2.5%
DisplayAds0.5%
GenAi0.5%
SearchPaid0.3%
SocialPaid0.3%
Affiliate0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
hand made chess board70--
story time chess amazon44--
hand crafted wooden chess set44--
brave new world buy online28$0.48-
storytime chess amazon28--

Top Countries

🇨🇦Canada
82.8%
🇺🇸United States
6.2%
🇮🇳India
1.4%
🇬🇧United Kingdom
0.5%
🇨🇷Costa Rica
0.3%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

indigochaptersindigo bookschapters indigoindigo chapters

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Reviews

Yotpo Reviews & UGCYotpo

Back in Stock

Back in Stock

Pre-Order

Pre-Order

Fonts

Google Fonts

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Frequently Asked Questions About indigo.ca

Is indigo.ca a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, indigo.ca is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is indigo.ca safe to buy from? Is it a scam?

We don't have Trustpilot review data for indigo.ca. However, our EcomScout rating is A+ (57/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is indigo.ca's EcomScout rating and what does it mean?

indigo.ca has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does indigo.ca generate?

indigo.ca receives approximately 48.5M visits per year with estimated monthly revenue of $667.7K - $1.7M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does indigo.ca use?

We detected 1 Shopify apps on indigo.ca, including C: Mega Menu. The store uses the "release/2026-07-08-840am" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against indigo.ca. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

indigo.ca Shopify store analysis • Specialty FoodsFood & Beverage • Likely Dropshipper • Rating: A+

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