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Indoor Outdoors

indooroutdoors.co.uk
67/100
EcomScout

Indoor Outdoors receives an EcomScout Rating of S (67/100), ranking #5,814 out of 1,124,907 Shopify stores we track. This Pet Supplies Pets store attracts 928.8K visits per year with estimated revenue of $166.9K - $333.8K/mo. It offers 250 products at an average price of £87.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$166.9K - $333.8K/mo
Est. Traffic/mo
77.4K
Products
250
Top Market
GB (83%)
Top Channel
organic (41%)
Trustpilot
3.7/5 (93)

Store Intelligence Summary

Traffic breakdown: organic 41%, paid 30%, direct 19%, referral 3%.

Product pricing: Average price of £87 (range: £17 – £330) — ≈ $110 USD. Positioned in the premium segment.

Ad spend: Estimated $148/mo in paid search ($1.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 93 reviews. Good standing with customers.

Top markets: GB (83%), US (3%), ES (2%).

Best-selling product: Bob Cool Red Steel Marquee Light-Up Arrow Sign (75cm) (£139.95). Other top sellers include Bob Cool Pre-Rusted Steel Marquee Light-Up Letter Signs (40cm) - Names & Words, Bob Cool Pre-Rusted Steel Marquee Light-Up Star Sign (75cm), Bob Cool Route 666 Devil Horns Road Sign & Novelty Metal Wall Art.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$28.7M/mo
Total Stores
10,186
Avg Revenue
$3K/mo
Top 10% Threshold
$53K/mo

Competition Breakdown

34%
36%
20%
4%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $29M/month across 10,186 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $53K+/month
  • This store outperforms 95% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 600 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
49.7%
Pages/Visit
1.9
Avg. Time on Site
1m 18s
Avg. Product Price
£87

≈ $110 USD

Range: £17 - £330

Rating Breakdown

Business Quality90/100
Traffic Growth85/100
Trustpilot65/100
Revenue Performance63/100
Marketing Efficiency29/100

Traffic Sources

organic40.8%
paid29.6%
direct19.0%
referral3.2%
social1.7%

Marketing & Ad Spend

Monthly Ad Spend

$148

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fence bracketsEasy540$0.32$6
pergola partsEasy320$1.10$67
indoor outdoor livingEasy270$0.84-
avocado seed growing90--
sleeper plantersEasy44--

Trustpilot Rating

3.7

93 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
83.1%
🇺🇸United States
3.5%
🇪🇸Spain
2.4%
🇮🇳India
2.1%
🇩🇪Germany
1.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

55
$18.99+58%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

51
$22.99+50%
Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

45
$9.30+8%
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

44
$15.48+11%
See all trending Pet Supplies products

Frequently Asked Questions About Indoor Outdoors

Is Indoor Outdoors a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Indoor Outdoors is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Indoor Outdoors safe to buy from? Is it a scam?

Indoor Outdoors has a Trustpilot rating of 3.7/5 based on 93 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (67/100).

What is Indoor Outdoors's EcomScout rating and what does it mean?

Indoor Outdoors has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Indoor Outdoors generate?

Indoor Outdoors receives approximately 928.8K visits per year with estimated monthly revenue of $166.9K - $333.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Indoor Outdoors use?

We detected 11 Shopify apps on Indoor Outdoors, including Klaviyo: Email Marketing & SMS, Gorgias, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Indoor Outdoors. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Indoor Outdoors Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: S

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