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innbeautyproject.com

innbeautyproject.com
A+
57/100
EcomScout

innbeautyproject.com receives an EcomScout Rating of A+ (57/100), ranking #26,567 out of 1,206,587 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 2.0M visits per year with estimated revenue of $181.0K - $452.4K/mo. It offers 45 products at an average price of $51.

Store descriptionHigh performance skincare solutions with clinically proven formulas. Always vegan, cruelty-free, hypoallergenic, non-comedogenic, fragrance-free, dermatologist-tested. Free sample with every order.

Analysis by EcomScout Research Team · How we calculate ratings

SkincareBeauty & Personal CareMoisturizersEye CreamsSerums
Est. Revenue/mo
$181.0K - $452.4K/mo
Est. Traffic/mo
163.5K
Products
45
Top Market
US (82%)
Top Channel
SearchOrganic (31%)
Est. Ad Spend/mo
$7.3K

Store Intelligence Summary

Traffic breakdown: SearchOrganic 31%, SocialPaid 22%, Mail 13%, SearchPaid 13%.

Product pricing: Average price of $51 (range: $22 – $136). Mid-range pricing strategy.

Ad spend: Estimated $7.3K/mo in paid search ($87.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (82%), CA (6%), AU (3%).

Best-selling product: Extreme Cream ($50). Other top sellers include Extreme Cream Eye, Bright & Tight Eye Cream, Elastic Skin.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Skincare market generates $10M/month across 7,392 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •90% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Skincare stores earn $11K+/month
  • •This store outperforms 89% of Skincare competitors
  • •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • •High average order value ($183) suggests premium positioning works well
  • •102 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Skincare

Shop88%Block74%Judge.me Product Reviews46%Klaviyo: Email Marketing & SMS37%

Best Selling Products

Extreme Cream#1

Extreme Cream

$50

Extreme Cream Eye#2

Extreme Cream Eye

$52

Bright & Tight Eye Cream#3

Bright & Tight Eye Cream

$46

Elastic Skin#4

Elastic Skin

$52

Mineral Sun Glow SPF#5

Mineral Sun Glow SPF

$36

Slushy#6

Slushy

$28

Green Machine Serum#7

Green Machine Serum

$48

10+10 Daily Moisturizer#8

10+10 Daily Moisturizer

$48

Face Glaze Bronze#9

Face Glaze Bronze

$29

Keep It Clean#10

Keep It Clean

$28

Analyzing...
Bounce Rate
43.1%
Pages/Visit
1.6
Avg. Time on Site
18s
Avg. Product Price
$51

Range: $22 - $136

Rating Breakdown

Business Quality80/100
Revenue Performance71/100
Traffic Growth60/100
Marketing Efficiency56/100

Traffic Sources

SearchOrganic30.8%
SocialPaid21.8%
Mail13.2%
SearchPaid12.9%
Direct8.9%
DisplayAds6.0%
Referrals5.3%
SocialOrganic1.1%
GenAi0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$7K

Google Ads estimate

Yearly Ad Budget

$88K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
acne79K$0.63$9.8K
beauty76K$0.49$1.5K
niacinamide59K$1.73$6.1K
skincare18K$1.91$32.3K
eye cream10K$1.46$36.0K

Top Countries

🇺🇸United States
81.8%
🇨🇦Canada
6.3%
🇦🇺Australia
3.3%
🇻🇳Vietnam
1.7%
🇬🇧United Kingdom
1.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

innbeautyinnbeauty projectinn beautyinnbeauty project extreme cream anti-aging, firming, & lifting refillable moisturizerinnbeauty project extreme cream

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

C: Mega Menu4.9Advanced Predictive Search5.0SC Store Locator & Google Maps4.7Klaviyo Reviews4.8

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

MailchimpMailchimpKlaviyo: Email Marketing & SMSKlaviyoPrivy

CDN

AWS CloudFrontCloudflare

Subscriptions

ReChargeReCharge Subscriptions

Payment

Shopify PaymentsAfterpay

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Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
See all trending Skincare products

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Frequently Asked Questions About innbeautyproject.com

Is innbeautyproject.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, innbeautyproject.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is innbeautyproject.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for innbeautyproject.com. However, our EcomScout rating is A+ (57/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is innbeautyproject.com's EcomScout rating and what does it mean?

innbeautyproject.com has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does innbeautyproject.com generate?

innbeautyproject.com receives approximately 2.0M visits per year with estimated monthly revenue of $181.0K - $452.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does innbeautyproject.com use?

We detected 4 Shopify apps on innbeautyproject.com, including C: Mega Menu, Advanced Predictive Search, SC Store Locator & Google Maps and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against innbeautyproject.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

innbeautyproject.com Shopify store analysis • Skincare • Beauty & Personal Care • Unlikely Dropshipper • Rating: A+

Last updated: August 13, 2026

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