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instafreshener.com

instafreshener.com
43/100
EcomScout

instafreshener.com receives an EcomScout Rating of B+ (43/100), ranking #34,992 out of 481,547 Shopify stores we track. This Home Decor Home & Garden store attracts 119.2K visits per year with estimated revenue of $1.1K - $2.5K/mo. It offers 2.2K products at an average price of $11.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.1K - $2.5K/mo
Est. Traffic/mo
9.9K
Products
2.2K
Top Market
US (59%)
Top Channel
direct (15%)
Trustpilot
4.2/5 (156)

Store Intelligence Summary

Traffic breakdown: direct 15%.

Product pricing: Average price of $11 (range: $2 – $20). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.2/5 based on 156 reviews. Good standing with customers.

Top markets: US (59%), VN (19%), CA (8%).

Best-selling product: Custom Air Freshener Live Crop ($9). Other top sellers include Custom Air Freshener, Custom Foam Big Heads, Custom Aluminum Key Tags.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$11.4M/mo
Total Stores
4,387
Avg Revenue
$3K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

30%
43%
19%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $11M/month across 4,387 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $35K+/month
  • This store outperforms 93% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 202 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
54.9%
Pages/Visit
1.5
Avg. Time on Site
8s
Avg. Product Price
$11

Range: $2 - $20

Rating Breakdown

Trustpilot80/100
Business Quality75/100
Traffic Growth65/100
Revenue Performance22/100

Traffic Sources

direct15.1%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Trustpilot Rating

4.2

156 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
58.6%
🇻🇳Vietnam
19.2%
🇨🇦Canada
7.6%
🇮🇳India
5.3%
🇵🇭Philippines
4.9%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
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Frequently Asked Questions About instafreshener.com

Is instafreshener.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, instafreshener.com is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is instafreshener.com safe to buy from? Is it a scam?

instafreshener.com has a Trustpilot rating of 4.2/5 based on 156 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (43/100).

What is instafreshener.com's EcomScout rating and what does it mean?

instafreshener.com has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does instafreshener.com generate?

instafreshener.com receives approximately 119.2K visits per year with estimated monthly revenue of $1.1K - $2.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does instafreshener.com use?

We detected 14 Shopify apps on instafreshener.com, including Shop, Loox Photo Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against instafreshener.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

instafreshener.com Shopify store analysis • Home DecorHome & Garden • Likely Dropshipper • Rating: B+

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