Instylewig
instylewig.comInstylewig receives an EcomScout Rating of B+ (45/100), ranking #83,723 out of 1,193,064 Shopify stores we track. This Wigs Beauty & Personal Care store attracts 828 visits per year with estimated revenue of $233 - $452/mo. It offers 269 products at an average price of $143.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $143 (range: $89 – $207). Positioned in the premium segment.
Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.5/5 based on 26 reviews. Good standing with customers.
Best-selling product: Realistic Lace Glueless Side Parted Bob Wig ($172). Other top sellers include Dark Brown With Blonde Highlights Layered Wavy 13x4 Lace Front Wig, Wear & Go Short Pixie Cut Curly Bob Wig 100% Human Hair, Short Pixie Cut Glueless Human Hair Wig With Bangs.
Wigs Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wigs market generates $0M/month across 136 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Wigs stores earn $31K+/month
- •This store outperforms 90% of Wigs competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Wigs
Best Selling Products
#1Realistic Lace Glueless Side Parted Bob Wig
$172
#2Dark Brown With Blonde Highlights Layered Wavy 13x4 Lace Front Wig
$206.67
#3Wear & Go Short Pixie Cut Curly Bob Wig 100% Human Hair
$99
#4Short Pixie Cut Glueless Human Hair Wig With Bangs
$89
#5Full Lace Wave Curls Short Pixie Cut Wig
$149
#6Wear & Go Short Ombre Dark Golden Blonde Brazilian Curly Wig
$109
#74x4 Lace Curtain Bang Undetectable Body Wave Wig
$202.67
#8Ombre Brown Highlighted Glueless Bangs Straight Wig
$115
#95x5 Lace Closure Right Side Blonde Curly Wig
$169
#10Machine Made Mullet Style Glueless Wig
$185.34
Range: $89 - $207
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2
Google Ads estimate
Yearly Ad Budget
$24
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| myfirstwig bobEasy | 44 | - | - |
Trustpilot Rating
26 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (10)
PageFly Landing Page Builder4.9
Loox Photo Reviews4.9Infinite Options
Back in Stock4.9ReCharge Subscriptions
Vitals4.9Wiser
Judge.me Product Reviews5.0
Omnisend4.8BlockSimilar Stores
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Frequently Asked Questions About Instylewig
Is Instylewig a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Instylewig is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Instylewig safe to buy from? Is it a scam?
Instylewig has a Trustpilot rating of 3.5/5 based on 26 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (45/100).
What is Instylewig's EcomScout rating and what does it mean?
Instylewig has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Instylewig generate?
Instylewig receives approximately 828 visits per year with estimated monthly revenue of $233 - $452/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Instylewig use?
We detected 10 Shopify apps on Instylewig, including PageFly Landing Page Builder, Loox Photo Reviews, Infinite Options and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wigs store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Instylewig. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wigs store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.