Iris & Violet
irisandviolet.shopIris & Violet receives an EcomScout Rating of B+ (49/100), ranking #35,367 out of 1,065,641 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 58.9K visits per year with estimated revenue of $3.4K - $6.7K/mo. It offers 958 products at an average price of £23.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of £23 (range: £5 – £45) — ≈ $29 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 4.8/5 based on 231 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (81%), IN (19%).
Best-selling product: Gift voucher (£5). Other top sellers include ObjLisa Wide Trousers Sky Captain, ObjLisa Wide Leg Trousers Black, Lavender bath Essence.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1Tick for free gift wrapping
#2Gift voucher
£5≈ $6.35
#3ObjLisa Wide Trousers Sky Captain
£45≈ $57
#4ObjLisa Wide Leg Trousers Black
£45≈ $57
#5Lavender bath Essence
£16≈ $20
#6ObjLisa Trousers Seal Brown
£45≈ $57
#7ObjLisa Wide Trousers Cloud Dancer/Sky Captain Stripes
£45≈ $57
#8Moroccan Rose Hand Cream
£13≈ $17
#9Bluebell Bath Essence
£16≈ $20
#10Lavender Hand Cream
£10≈ $13
≈ $29 USD
Range: £5 - £45
Rating Breakdown
Traffic Sources
Trustpilot Rating
231 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Trustpilot
OmnisendSimilar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Frequently Asked Questions About Iris & Violet
Is Iris & Violet a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Iris & Violet is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Iris & Violet safe to buy from? Is it a scam?
Iris & Violet has a Trustpilot rating of 4.8/5 based on 231 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).
What is Iris & Violet's EcomScout rating and what does it mean?
Iris & Violet has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Iris & Violet generate?
Iris & Violet receives approximately 58.9K visits per year with estimated monthly revenue of $3.4K - $6.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Iris & Violet use?
We detected 4 Shopify apps on Iris & Violet, including Trustpilot, Shop, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Iris & Violet. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.