Irregular Choice
irregularchoice.comIrregular Choice receives an EcomScout Rating of A+ (58/100), ranking #6,243 out of 202,603 Shopify stores we track. This Footwear Fashion & Apparel store attracts 1.4M visits per year with estimated revenue of $92.4K - $200.2K/mo..
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 52%, direct 29%, social 11%.
Ad spend: Estimated $98/mo in paid search ($1.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.4/5 based on 62 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (42%), GB (16%), VN (9%).
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$98
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| irregular choice shoesEasy | 2K | $0.34 | $134 |
| agl boot | 266 | - | - |
| irregular choice shoes usa | 260 | - | - |
| irregular choice chip and daleEasy | 125 | - | - |
| orban's shoesEasy | 110 | - | - |
Trustpilot Rating
62 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Enhance product descriptions, add more images, and expand catalog
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Shogun Page BuilderSimilar Stores
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Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.
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Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper
Frequently Asked Questions About Irregular Choice
Is Irregular Choice a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Irregular Choice is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Irregular Choice safe to buy from? Is it a scam?
Irregular Choice has a Trustpilot rating of 3.4/5 based on 62 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (58/100).
What is Irregular Choice's EcomScout rating and what does it mean?
Irregular Choice has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Irregular Choice generate?
Irregular Choice receives approximately 1.4M visits per year with estimated monthly revenue of $92.4K - $200.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Irregular Choice use?
We detected 4 Shopify apps on Irregular Choice, including Size Charts, Contact Form, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Irregular Choice. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.