Isella
isella.seIsella receives an EcomScout Rating of B+ (41/100), ranking #53,342 out of 656,486 Shopify stores we track. This Underwear Fashion & Apparel store attracts 28.8K visits per year with estimated revenue of $797 - $1.7K/mo. It offers 3 products at an average price of SEK 224.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of SEK 224 (range: SEK 149 – SEK 299) — ≈ $21 USD. Budget-friendly positioning targeting volume sales.
Customer trust: Trustpilot score 2.6/5 based on 19 reviews. Mixed reviews — potential service or quality concerns.
Top markets: SE (100%).
Best-selling product: Isella Premium Fraktskydd. Other top sellers include Sömlösa Silikon Nipple Covers.
Underwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Underwear market generates $0M/month across 117 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Underwear stores earn $45K+/month
- •This store outperforms 95% of Underwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Underwear
Best Selling Products
≈ $21 USD
Range: SEK 149 - SEK 299
Rating Breakdown
Traffic Sources
Trustpilot Rating
19 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Trustpilot
VitalsSimilar Stores
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Frequently Asked Questions About Isella
Is Isella a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Isella is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Isella safe to buy from? Is it a scam?
Isella has a Trustpilot rating of 2.6/5 based on 19 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (41/100).
What is Isella's EcomScout rating and what does it mean?
Isella has an EcomScout rating of B+ (41/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Isella generate?
Isella receives approximately 28.8K visits per year with estimated monthly revenue of $797 - $1.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Isella use?
We detected 5 Shopify apps on Isella, including Trustpilot, Klaviyo: Email Marketing & SMS, Vitals and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Underwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Isella. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Underwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.