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islander.com

islander.com
38/100
EcomScout

islander.com receives an EcomScout Rating of B (38/100), ranking #83,749 out of 835,743 Shopify stores we track. This Fishing Equipment Sports & Outdoors store attracts 57.7K visits per year with estimated revenue of $7.7K - $16.6K/mo. It offers 45 products at an average price of CA$325.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.7K - $16.6K/mo
Est. Traffic/mo
4.8K
Products
45
Top Market
US (51%)
Top Channel
N/A
Est. Ad Spend/mo
$750

Store Intelligence Summary

Product pricing: Average price of CA$325 (range: CA$20 – CA$1,799) — ≈ $240 USD. Positioned in the premium segment.

Ad spend: Estimated $750/mo in paid search ($9.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (51%), CA (49%).

Best-selling product: Laminate Wood Handles (CA$29). Other top sellers include Reel Maintenance Kit, Reel Pouch, Paddle Handle Upgrade.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fishing Equipment Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$342K/mo
Total Stores
96
Avg Revenue
$4K/mo
Top 10% Threshold
$31K/mo

Competition Breakdown

28%
43%
22%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fishing Equipment market generates $0M/month across 96 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 71% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Fishing Equipment stores earn $31K+/month
  • This store outperforms 88% of Fishing Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
24.9%
Pages/Visit
8.3
Avg. Time on Site
1m 51s
Avg. Product Price
CA$325

≈ $240 USD

Range: CA$20 - CA$1,799

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance35/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$750

Google Ads estimate

Yearly Ad Budget

$9K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fishing rodEasy28K$0.41$970
islander4K$0.99$21
zodic signs2K$0.52$7
fly fishing store400$2.59$136
islander reelsEasy320$1.08$12

Top Countries

🇺🇸United States
50.5%
🇨🇦Canada
49.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About islander.com

Is islander.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, islander.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is islander.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for islander.com. However, our EcomScout rating is B (38/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is islander.com's EcomScout rating and what does it mean?

islander.com has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does islander.com generate?

islander.com receives approximately 57.7K visits per year with estimated monthly revenue of $7.7K - $16.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does islander.com use?

We detected 5 Shopify apps on islander.com, including Shop, Back in Stock, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fishing Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against islander.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fishing Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

islander.com Shopify store analysis • Fishing EquipmentSports & Outdoors • Unlikely Dropshipper • Rating: B

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