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istana.us

istana.us
35/100
EcomScout

istana.us receives an EcomScout Rating of B (35/100), ranking #41,334 out of 275,957 Shopify stores we track. This Rugs Home & Garden store attracts 56.0K visits per year with estimated revenue of $4.4K - $9.8K/mo. It offers 60 products at an average price of $68.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.4K - $9.8K/mo
Est. Traffic/mo
4.7K
Products
60
Top Market
US (74%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $68 (range: $17 – $153). Mid-range pricing strategy.

Top markets: US (74%), CA (26%).

Best-selling product: Istana Rugs 9x12 - Navy Living Room Rug - Foldable Farmhouse Rug 9x12 ($152.99). Other top sellers include Istana Rugs 8x10 - Navy Area Rug - Stain Resistant 8x10 Area Rug, Istana 9 X 12 Rug - Cream Blue Area Rug - Foldable Machine Washable Area Rugs, Istana Rugs 3x5 - Navy Rugs for Bedroom - Kid & Pet Friendly 3x5 Rug Non Slip.

How is the EcomScout Rating calculated? The B grade (35/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Rugs Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$533K/mo
Total Stores
42
Avg Revenue
$13K/mo
Top 10% Threshold
$37K/mo

Competition Breakdown

33%
50%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Rugs market generates $1M/month across 42 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Rugs stores earn $37K+/month
  • This store outperforms 66% of Rugs competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
35.8%
Pages/Visit
1.2
0
Avg. Product Price
$68

Range: $17 - $153

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance33/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Top Countries

🇺🇸United States
74.0%
🇨🇦Canada
26.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

Frequently Asked Questions About istana.us

Is istana.us a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, istana.us is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is istana.us safe to buy from? Is it a scam?

We don't have Trustpilot review data for istana.us. However, our EcomScout rating is B (35/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is istana.us's EcomScout rating and what does it mean?

istana.us has an EcomScout rating of B (35/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does istana.us generate?

istana.us receives approximately 56.0K visits per year with estimated monthly revenue of $4.4K - $9.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does istana.us use?

We detected 3 Shopify apps on istana.us, including Shop, Contact Form, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Rugs store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against istana.us. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Rugs store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

istana.us Shopify store analysis • RugsHome & Garden • Unlikely Dropshipper • Rating: B

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