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itsnowcool.com

itsnowcool.com.au
B+
40/100
EcomScout

itsnowcool.com receives an EcomScout Rating of B+ (40/100), ranking #126,465 out of 1,194,400 Shopify stores we track. This Swimwear Fashion & Apparel store attracts 108.9K visits per year with estimated revenue of $2.5K - $5.4K/mo. It offers 440 products at an average price of A$25.

Analysis by EcomScout Research Team · How we calculate ratings

SwimwearFashion & ApparelBikinis & Swimwear
Est. Revenue/mo
$2.5K - $5.4K/mo
Est. Traffic/mo
9.1K
Products
440
Top Market
US (60%)
Top Channel
N/A
Trustpilot
2.3/5 (7)

Store Intelligence Summary

Product pricing: Average price of A$25 (range: A$18 – A$39) — ≈ $17 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 2.3/5 based on 7 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (60%), AU (30%), GB (6%).

Best-selling product: THE CONTOUR CROP TOP - WHITE (A$24). Other top sellers include THE CONTOUR HIGH WAIST PANT - WHITE, THE STRING BEAD TOP - SEYCHELLES, THE 90'S DUO PANT - BLACK & WHITE CONTRAST.

How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Swimwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.8M/mo
Total Stores
1,485
Avg Revenue
$3K/mo
Top 10% Threshold
$32K/mo

Competition Breakdown

33%
44%
16%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Swimwear market generates $4M/month across 1,485 stores
  • •4% are enterprise stores (>$100K/mo) — achievable market
  • •77% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Swimwear stores earn $32K+/month
  • •This store outperforms 92% of Swimwear competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •62 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Swimwear

Shop96%Block76%Pre-Order43%Klaviyo: Email Marketing & SMS42%

Best Selling Products

THE CONTOUR CROP TOP - WHITE#1

THE CONTOUR CROP TOP - WHITE

A$24≈ $16

THE CONTOUR HIGH WAIST PANT - WHITE#2

THE CONTOUR HIGH WAIST PANT - WHITE

A$24≈ $16

THE STRING BEAD TOP - SEYCHELLES#3

THE STRING BEAD TOP - SEYCHELLES

A$39≈ $26

THE 90'S DUO PANT - BLACK & WHITE CONTRAST#4

THE 90'S DUO PANT - BLACK & WHITE CONTRAST

A$21≈ $14

THE ADORN PANT - SEYCHELLES#5

THE ADORN PANT - SEYCHELLES

A$33≈ $22

THE 90’S DUO CROP TOP - BLACK & WHITE CONTRAST#6

THE 90’S DUO CROP TOP - BLACK & WHITE CONTRAST

A$24≈ $16

THE BACKLESS DUO ONE PIECE - BLACK/ WHITE CRIMP#7

THE BACKLESS DUO ONE PIECE - BLACK/ WHITE CRIMP

A$36≈ $24

THE 90'S DUO CROP TOP - NOMAD#8

THE 90'S DUO CROP TOP - NOMAD

A$21≈ $14

THE 90'S DUO PANT - NOMAD#9

THE 90'S DUO PANT - NOMAD

A$18≈ $12

THE 90’S DUO CROP TOP - RED & WHITE CONTRAST#10

THE 90’S DUO CROP TOP - RED & WHITE CONTRAST

A$24≈ $16

Analyzing...
Bounce Rate
49.3%
Pages/Visit
1.6
Avg. Time on Site
19s
Avg. Product Price
A$25

≈ $17 USD

Range: A$18 - A$39

Rating Breakdown

Business Quality76/100
Traffic Growth65/100
Trustpilot35/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.3

7 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
59.5%
🇦🇺Australia
29.5%
🇬🇧United Kingdom
5.8%
🇪🇸Spain
3.9%
🇮🇳India
1.3%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

ShopPageFly Landing Page Builder4.9Loox Photo Reviews4.9Infinite OptionsBack in Stock4.9ReCharge SubscriptionsVitals4.9WiserKlaviyo: Email Marketing & SMSPre-Order0

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Trending Swimwear Products

Products gaining popularity in Swimwear right now, based on Amazon & Google Trends data.

Holipick

Holipick

66
$34.99+3%
Blooming Jelly

Blooming Jelly

65
$36.99+3%
Eomenie

Eomenie

63
$39.99+3%
Holipick

Holipick

62
$32.99+3%
See all trending Swimwear products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About itsnowcool.com

Is itsnowcool.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, itsnowcool.com is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is itsnowcool.com safe to buy from? Is it a scam?

itsnowcool.com has a Trustpilot rating of 2.3/5 based on 7 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (40/100).

What is itsnowcool.com's EcomScout rating and what does it mean?

itsnowcool.com has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does itsnowcool.com generate?

itsnowcool.com receives approximately 108.9K visits per year with estimated monthly revenue of $2.5K - $5.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does itsnowcool.com use?

We detected 10 Shopify apps on itsnowcool.com, including Shop, PageFly Landing Page Builder, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Swimwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against itsnowcool.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Swimwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

itsnowcool.com Shopify store analysis • Swimwear • Fashion & Apparel • Likely Dropshipper • Rating: B+

Last updated: August 10, 2026

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