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68/100
EcomScout

IWAO receives an EcomScout Rating of S (68/100), ranking #3,200 out of 822,312 Shopify stores we track. This Massage Products Health & Wellness store attracts 352.1K visits per year with estimated revenue of $14.5K - $29.0K/mo. It offers 26 products at an average price of SEK 31,967.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$14.5K - $29.0K/mo
Est. Traffic/mo
29.3K
Products
26
Top Market
SE (100%)
Top Channel
social (47%)
Trustpilot
4.0/5 (21)

Store Intelligence Summary

Traffic breakdown: social 47%, direct 30%, organic 4%, referral 1%.

Product pricing: Average price of SEK 31,967 (range: SEK 795 – SEK 107,495) — ≈ $3,037 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.0/5 based on 21 reviews. Good standing with customers.

Top markets: SE (100%).

Best-selling product: IWAO Performance med 2026-teknik - 8D Massagestol - Svart (SEK 13,495). Other top sellers include Ogawa Prima - Svart - 8D Massagestol, OGAWA Relaxio - Svart - 2D Massagestol, OGAWA Maestro Ai - Koboltblå - 4D Massagestol.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Massage Products Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$33K/mo
Total Stores
8
Avg Revenue
$4K/mo
Top 10% Threshold
$111K/mo

Competition Breakdown

38%
25%
25%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Massage Products market generates $0M/month across 8 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Massage Products stores earn $111K+/month
  • This store outperforms 96% of Massage Products competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
51.8%
Pages/Visit
2.7
Avg. Time on Site
2m 7s
Avg. Product Price
SEK 31,967

≈ $3,037 USD

Range: SEK 795 - SEK 107,495

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance75/100
Trustpilot70/100
Marketing Efficiency7/100

Traffic Sources

social47.4%
direct29.8%
organic3.6%
referral1.3%
paid0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.0

21 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
100.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

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Frequently Asked Questions About IWAO

Is IWAO a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, IWAO is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is IWAO safe to buy from? Is it a scam?

IWAO has a Trustpilot rating of 4.0/5 based on 21 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is IWAO's EcomScout rating and what does it mean?

IWAO has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does IWAO generate?

IWAO receives approximately 352.1K visits per year with estimated monthly revenue of $14.5K - $29.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does IWAO use?

We detected 3 Shopify apps on IWAO, including Shop, Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Massage Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against IWAO. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Massage Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

IWAO Shopify store analysis • Massage ProductsHealth & Wellness • Unlikely Dropshipper • Rating: S

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